# Social Recommendation Apps are connecting consumers by allowing them to share recommendations. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Jul 29, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/social-recommendation ## Key Figures - Trend score: 3.4/10 - Evidence articles: 5 ## What is the Social Recommendation trend? **Social Recommendation:** Brands in the technology space are launching apps that allow close-knit social circles, comprised of family and friends, to share their recommendations on movies, restaurants, and more. These platforms aim to replace the anonymous review systems many may have relied on in the past. ## The consumer insight behind the Social Recommendation trend In favor of the element of human touch, consumers are more likely to turn to traditional word of mouth recommendations over curated, artificial intelligent suggestions, or online reviews. Consumers are craving authentic, unbiased recommendations and are no longer naive to fake reviews and other marketing ploys. As a result, these consumers are looking for ways to easily rely on the advice of their social circles and are looking at brands to provided streamlined solutions. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 25, 2019 to Aug 26, 2020 - Published: Jul 29, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Social Recommendation trend ### Social Recommendation Platforms Consumers are looking for ways to easily rely on the advice of their social circles and are looking at brands to provide streamlined solutions. ### Personalized Recommendation-Based Services Consumers are demanding personalized, authentic recommendations and are no longer naive to fake reviews and other marketing ploys, emphasizing the use of word-of-mouth recommendations. ### Social Network-Based Recommendation Apps The trend of social network-based recommendations is on the rise, providing consumers with access to tastemakers who have a knack for finding quality content. ## What the Social Recommendation trend means for industry ### For Social Media Social media companies can leverage the trend of integrating social circle-based recommendations and personalized recommendations to boost user engagement and loyalty. ### For Entertainment The entertainment industry has the opportunity to capitalize on the growing demand for personalized recommendations and streamline selection processes. ### For Retail Retailers have the chance to create new revenue streams by allowing customers to earn a percentage of the sale of an item if their recommendation is used. ## Workshop question How can your brand leverage the influence of friends and family to reach consumers? ## Trend signals for Social Recommendation Trend score 3.4 out of 10, from popularity 62%, activity 30%, freshness 9%. - Popularity: 62% - Activity: 30% - Freshness: 9% ## Examples of the Social Recommendation trend 5 featured examples from Mar 25, 2019 to Aug 26, 2020. - [Social Recommendation Platforms](https://www.trendhunter.com/trends/bingie): Bingie Emphasizes Word-of-mouth Recommendations for Movie & Shows (Category: Life-Stages) Implication: Disruptive innovation opportunity: Integrate recommendation features into streaming services to enhance the user experience and provide personalized suggestions. - [Social Content Suggestion Apps](https://www.trendhunter.com/trends/raterfox-app): The 'RaterFox' App Offers Content Recommendations from Real People (Category: Tech) Implication: Streaming services can benefit from implementing social suggestion features that provide users with personalized recommendations, encouraging them to consume more content. - [Friendly Recommendation Apps](https://www.trendhunter.com/trends/friendspire-app): The 'Friendspire' App Helps Users Get Input from Friends on Topics (Category: Social Media) Implication: The social media industry can capitalize on the trend of social recommendation apps by developing platforms that facilitate sharing and discovering quality content through friends… - [P2P Social Shopping Apps](https://www.trendhunter.com/trends/social-shopping-apps): LetsBab Lets Consumers Share and Shop Brands Via Messenger (Category: Social Good) Implication: LetsBab's social shopping app represents a disruptive innovation in the e-commerce industry, merging social platforms with online shopping. - [Recommendation-Based Video Steaming Services](https://www.trendhunter.com/trends/recommended-by-humans): HBO Launches Free 'Recommended By Humans' Tool (Category: Business) Implication: The rise of ad-supported streaming services can provide new opportunities for companies to enter the streaming industry, offering free content with advertisements. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)