# Social Real Estate Philanthropic housing provides comfortable living to less fortunate. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jun 22, 2012, updated Jun 25, 2012 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/social-real-estate ## Key Figures - Trend score: 3.0/10 - Evidence articles: 7 ## What is the Social Real Estate trend? **Social Real Estate:** One of the major social business ventures we've seen of late is philanthropic real estate, in which both for-profit and non-profit businesses are trying their hand at offering or supporting low-cost housing initiatives. Some companies are creating affordable homes for low-income families while others are donating their time and money to help causes that provide homes for the poor. Whichever it is, do-good housing is becoming a cause many brands, and consumers, are getting behind. ## At a Glance - Evidence: 7 featured examples - Articles from: Dec 15, 2011 to Jun 1, 2012 - Published: Jun 22, 2012 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Social Real Estate trend ### Social Business Ventures Philanthropic real estate and other socially-minded business ventures are on the rise as many businesses seek to offer or support low-cost housing initiatives. ### Donating Commissions Real estate brokers and agents who donate a portion of their commissions to charity, allow customers to choose which charity they'd like to support. ### Sustainable and Accessible Housing In response to the high cost of homes, some companies are developing sustainable, eco-friendly and affordable housing options for the rural poor, aimed at setting high-quality standards for homes globally. ## What the Social Real Estate trend means for industry ### For Real Estate Real estate agencies are incorporating social business endeavors to offer affordable housing options and to donate portions of their commission to charity. ### For Nonprofit Nonprofits and social enterprises are partnering with realtors and real estate businesses to negotiate short-term use of vacant commercial and residential properties. ### For Community Development Companies are striving to develop more sustainable and accessible housing options to address the challenges faced by low-income families and the rural poor. ## Trend signals for Social Real Estate Trend score 3.0 out of 10, from popularity 47%, activity 36%, freshness 8%. - Popularity: 47% - Activity: 36% - Freshness: 8% ## Examples of the Social Real Estate trend 7 featured examples from Dec 15, 2011 to Jun 1, 2012. - [$20-Per-Month Homes](https://www.trendhunter.com/trends/worldhaus): Each WorldHaus is Built in 10 Days and is Designed for the World's Rural Poor (Category: Social Good) Implication: WorldHaus is disrupting the housing industry by providing affordable, eco-friendly, and fast-built homes for the rural poor. - [Charity-Donating Home Brokerages](https://www.trendhunter.com/trends/do-good-real-estate): Do Good Real Estate Strives to Make a Difference (Category: Social Good) Implication: Real estate industry can explore incorporating charitable donations into their transactions to attract socially-conscious customers. - [Social Good Realtors](https://www.trendhunter.com/trends/give-group): GIVE Group Gives 25% of Commissions to Charities of Their Clients' Choice (Category: Social Good) Implication: Opportunities for real estate companies to differentiate themselves by adopting a giving model and supporting client-led charity initiatives. - [Altruistic Real Estate](https://www.trendhunter.com/trends/3space): 3Space Joins Social Entrepreneurs with Owners of Vacant Properties (Category: Social Good) Implication: Opportunities for landlords to partner with social businesses and non-profits to fill empty real estate, and earn incentives in the process. - [Philanthropic Real Estate](https://www.trendhunter.com/trends/brokers-for-charity): 'Brokers for Charity' Donates 10% of Commissions Each Time a Deal Closes (Category: Social Good) Implication: Real estate agents and brokers can use their commissions to make a social impact. - [High-Quality Low-Income Housing](https://www.trendhunter.com/trends/fez-ta-pronto): The Fez Ta Pronto Construction System Builds Foundations (Category: Social Good) Implication: The construction industry has a unique opportunity to address the high demand for low-income housing by integrating new and disruptive innovations in construction materials, proce… - [Rehabilitating Social Enterprises](https://www.trendhunter.com/trends/aspire): Aspire Ensures That Those with Spinal Injuries are Not Forgotten (Category: Social Good) Implication: Disruptive innovation opportunity: Explore cutting-edge medical technologies and treatments for spinal injury rehabilitation. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) - [Empowering Community-Run Initiatives](https://www.trendhunter.com/trends/smashing-my-limits) All articles: [Social Good](https://www.trendhunter.com/socialgood)