# Social Profiling Social networking culture becomes more evident with stereotypes. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Apr 1, 2011, updated Apr 5, 2011 | Category: [Social Media](https://www.trendhunter.com/pro/category/social-media-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/social-networking-culture ## Key Figures - Trend score: 6.6/10 - Evidence articles: 4 ## What is the Social Profiling trend? **Social Profiling:** Social media users are being separated into stereotypical groups of people who share the same preferences and characteristics. With more and more sites and illustrations dedicating their time to profiling the social media user, the more apparent it becomes that the activity of social networking has become a culture in and of itself, filled with its own unique demands, qualities and “subcultures.” ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 13 to Apr 1, 2011 - Published: Apr 1, 2011 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Social Profiling trend ### Social Media Stereotyping The emergence of social media stereotype groups and classifications in social networking culture. ### Humorous Social Media Parodies Humorous parodies that poke fun at the stereotypes and archetypes of social media users. ### Social Media Perception The influence of social media on one's perception and the emergence of social media categorizing. ## What the Social Profiling trend means for industry ### For Entertainment Entertainment industry can utilize social media stereotypes as material for comedic purposes. ### For Marketing Marketing industry can study social media stereotypes as a way of identifying their target market. ### For Psychology Psychology industry can evaluate social media perception and its impact on self-esteem and body image. ## Trend signals for Social Profiling Trend score 6.6 out of 10, from popularity 95%, activity 96%, freshness 8%. - Popularity: 95% - Activity: 96% - Freshness: 8% ## Examples of the Social Profiling trend 4 featured examples from Mar 13 to Apr 1, 2011. - [Social Media Yearbook Stereotypes](https://www.trendhunter.com/trends/social-media-high-school-class-of-2011): Social Media High School Class of 2011 is an Amusing Infographic (Category: Pop Culture) Implication: Social media marketers can use the insights from Flowtown's Social Media High School Class of 2011 infographic to create more targeted and engaging campaigns for their clients. - [Facebook Friend Infographics](https://www.trendhunter.com/trends/10-types-of-facebook-friends-from-highschool): '10 Types of Facebook Friends From Highschool' is a Hilarious Parody (Category: Pop Culture) Implication: Opportunity to use social media parodies as an effective marketing strategy. - [Social Media Archetype Parodies](https://www.trendhunter.com/trends/how-to-suck-at-facebook): 'How to Suck at Facebook' is a Hilariously Spot-On Spoof (Category: Pop Culture) Implication: Producing social media archetype parodies can be a profitable venture for the entertainment industry, especially for online comedic content creators. - [Catty Social Media Categorizing](https://www.trendhunter.com/trends/how-women-really-feel-about-their-facebook-friends): How Women Really Feel About Their Facebook Friends (Category: Lifestyle) Implication: Social media companies could develop new features and tools to address the preferences and dislikes of users, which would improve their overall user experience and satisfaction. ## Recent trend clusters - [Smart Utility](https://www.trendhunter.com/protrends/smart-utility) (Autos) - [Fixable Devices](https://www.trendhunter.com/protrends/fixable-devices) (Tech) - [Circular Simplicity](https://www.trendhunter.com/protrends/circular-simplicity) (Eco) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) ## Trending in Social Media - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Nostalgic Dating App Campaigns](https://www.trendhunter.com/trends/hily-dating) - [Offline Pinboard Experiences](https://www.trendhunter.com/trends/pinterest-manifestival) - [Weekly People's Choice Cookie Menus](https://www.trendhunter.com/trends/choice-menu) All articles: [Social Media](https://www.trendhunter.com/socialmedia)