# Social Media Romance Social networking-based apps help consumers find love. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jul 13, 2012 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/social-media-romance ## Key Figures - Trend score: 2.9/10 - Evidence articles: 6 ## What is the Social Media Romance trend? **Social Media Romance:** With social media, online dating is no longer restricted to singular, dedicated websites. The dating arena can now expand to Twitter, Facebook, Foursquare and more, something that is demonstrated by the rise of dating apps that use social media as a launch pad. While traditional dating sites still have a place, popular social media like Facebook provide a foundation that most people are familiar with and trust, thereby allowing the dating app to be quickly adopted and shared. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 10, 2011 to Jun 26, 2012 - Published: Jul 13, 2012 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Social Media Romance trend ### Social Media Dating Apps The rise of dating apps which use social media as a launch pad has extended online dating in a less restricted manner. ### Social Media Matching Apps Modern-day match-making apps such as Facebook's Matchbook incorporates friends' list to seek for a lover and instantly calculate the best matches. ### Social Media-Synced Dating Sites The implementation of behavioral data such as people you are connected with, messages sent and shared interests sourced from social media platforms such as Facebook to find compatible matches saves people the hassle of filling out lengthy surveys. ## What the Social Media Romance trend means for industry ### For Online Dating Industry The rise of social media dating apps and social media-synced dating sites disrupts the traditional online dating industry which was solely restricted to singular websites. ### For Social Media Advertising Industry Match-making apps such as Facebook's Matchbook which source friends' list to seek for a lover present big opportunities for social media advertising as they can compute the best matches for users and present targeted adverts to match the users' interests. ### For Airline Industry KLM airline's 'meet and seat' service which makes use of Facebook and LinkedIn profile information to connect people who plan to network can present big opportunities for airlines to include matchmaking as a key feature in their services line up. ## Trend signals for Social Media Romance Trend score 2.9 out of 10, from popularity 55%, activity 26%, freshness 8%. - Popularity: 55% - Activity: 26% - Freshness: 8% ## Examples of the Social Media Romance trend 6 featured examples from Nov 10, 2011 to Jun 26, 2012. - [Facebook Love Charts](https://www.trendhunter.com/trends/relationship-status-update-infographic): The Relationship Status Update Infographic is Set to Swoon (Category: Art & Design) Implication: The role of social media platforms in the facilitation of romantic relationships. - [Social Media Seat Mate Services](https://www.trendhunter.com/trends/klm-royal-dutch-airlines): The KLM Royal Dutch Airlines Lets You Choose Your Flight Partner (Category: Lifestyle) Implication: By offering social media seat mate services, airlines can enhance the travel experience and differentiate themselves in the market. - [Social Media-Synced Dating Sites](https://www.trendhunter.com/trends/complete-me-private-facebook-app2): Find Love With Thecomplete.me Private Facebook App (Category: Business) Implication: The dating industry can leverage the trend of social-media based dating to create more efficient and effective matchmaking algorithms. - [Romance Crowdsourcing Apps](https://www.trendhunter.com/trends/lovecounter-by-es-corporation): LoveCounter Keeps Tabs on Romantic Social Media Activity (Category: Unique) Implication: Opportunity for disruptive innovation: Create an advanced social media monitoring platform that analyzes and aggregates data from various sources to provide real-time insights on… - [Scary Pick-Up Apps](https://www.trendhunter.com/trends/girls-around-me): Girls Around Me Connects Users to a List of Females in Their Vicinity (Category: Tech) Implication: Geolocation-based dating apps can disrupt the online dating industry and offer a more personalized and location-based experience. - [Facebook Love-Seeking Apps](https://www.trendhunter.com/trends/matchbook): Matchbook Attempts to Find the Perfect Match from Your Friends List (Category: Lifestyle) Implication: Opportunities for social media platforms to incorporate matchmaking features and monetize user interactions in the dating landscape. ## Recent trend clusters - 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