# Social Orders The food industry leverages social media platforms to place orders. By [Chayeanne Garvida](https://www.trendhunter.com/chayg24), Research Advisor | Published Jan 10, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/social-media-orders ## Key Figures - Trend score: 4.9/10 - Evidence articles: 4 ## What is the Social Orders trend? **Social Orders:** Social media platforms such as Instagram and Twitter are being leveraged by restaurants and small businesses, by allowing customers to order certain food products with the touch of a button via these platforms. ## The consumer insight behind the Social Orders trend Millennials and Gen Z spend a large portion of their time engaging with brands and peers on social media, and their shopping habits are increasingly taking place on these platforms too. These generations turn to brands that make the purchase experience playful and streamlined--which social media shopping automatically allows for. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 5, 2018 to Mar 1, 2019 - Published: Jan 10, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Social Orders trend ### Social Media-Based Ordering The food industry is adopting social media platforms to streamline their ordering process and make purchase experience playful and easy for millennials and Gen Z. ### Invisible E-commerce Platforms The rise of invisible e-commerce platforms, such as Boost, is helping businesses establish purchase points based on hashtags, which makes for a seamless ordering process for customers. ### Instagram-Based Sales Instagram is quickly emerging as a simple and effective way for small businesses to get orders by allowing users to place orders via direct messages. ## What the Social Orders trend means for industry ### For Food Industry The food industry can disrupt the market by leveraging social media platforms for their ordering system, as it can not only streamline their operations but also offer a playful purchase experience for customers. ### For E-commerce and Social Media Marketing The invisible e-commerce platforms such as Boost can be a disruptive innovation in the e-commerce industry as they create streamlined purchase points based on hashtags. ### For Small Business Small businesses can disrupt the market by relying on social media platforms such as Instagram for their sales, which allows for a simple and reliable ordering process for customers while generating social media buzz. ## Workshop question How can your brand better target its audience with social media? ## Trend signals for Social Orders Trend score 4.9 out of 10, from popularity 79%, activity 61%, freshness 8%. - Popularity: 79% - Activity: 61% - Freshness: 8% ## Examples of the Social Orders trend 4 featured examples from Apr 5, 2018 to Mar 1, 2019. - [Scrolling Food-Ordering Campaigns](https://www.trendhunter.com/trends/scroll-thru): KFC Middle East's 'Scroll Thru' Feeds Social Media Users (Category: Marketing) Implication: Exploring new ways for fast food chains to engage with customers and simplify the ordering process. - [Social Media-Based Bakeries](https://www.trendhunter.com/trends/selling-through-instagram): This Small Business Operates By Selling Through Instagram DMs (Category: Lifestyle) Implication: Opportunities for bakeries and other businesses in the food and beverage industry to use direct message selling on social media platforms to reach and attract customers. - [Social Media Sushi Payments](https://www.trendhunter.com/trends/thisisnotasushibar): Milan's ThisIsNotaSushibar Offers Discounts Based on Follower Counts (Category: Lifestyle) Implication: Restaurants can leverage social media to increase brand awareness, customer engagement, and loyalty by implementing promotions that reward customers for sharing their experiences… - [Hashtag-Based Ordering Services](https://www.trendhunter.com/trends/duss-vsop): The DUSSE100 Hashtag Helps Drinkers Reserve a D’ussé VSOP Bottle (Category: Lifestyle) Implication: The alcohol retail industry can leverage hashtag-based ordering services to enhance customer convenience and increase sales by providing a seamless purchasing experience through s… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)