# Social Conscience Media Online networks provide new channels for spreading activist initiatives. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Sep 27, 2010, updated Oct 7, 2010 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/social-media-conscience-online-networks-provide-new-channels-for-spreading ## Key Figures - Trend score: 1.9/10 - Evidence articles: 7 ## What is the Social Conscience Media trend? **Social Conscience Media:** With consumers flooding social networks, surfing the Internet daily and connecting to the web via their phones, social media provides a major channel of reach for charitable donations and social cause awareness. Applied to activism, social media can leverage the relationships between individuals, taking causes to a level never before seen with traditional forms of fundraising and campaigning. ## At a Glance - Evidence: 7 featured examples - Articles from: Oct 17, 2009 to Sep 27, 2010 - Published: Sep 27, 2010 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Africa ## Themes within the Social Conscience Media trend ### Social Media for Activism Social media provides a major channel of reach for charitable donations and social cause awareness and leverages the relationships between individuals, taking causes to a new level never before seen with traditional forms of fundraising and campaigning. ### Crowdfunding for Charitable Causes The TwitChange auction and #beatcancer fundraising efforts demonstrate how crowdfunding can be used for charitable causes, and disrupts traditional fundraising methods. ### Mobile Apps for Social Activism Mobile apps like MoGO Oil Spill Effected Wildlife and social networks like Refugees United demonstrate the power of mobile technology to assist in social activism, and create opportunities for innovation in the development of social activism technology. ## What the Social Conscience Media trend means for industry ### For Non-Profit Organizations Social media, crowdfunding, and mobile technology can bring new opportunities for non-profits to fundraise, connect with potential donors and volunteers, and reach a wider audience to advance their causes. ### For Social Media Platforms Social media platforms can leverage their networks to facilitate charitable donations, connect users with charitable causes and organizations, and explore new ways to promote activism within their networks. ### For Mobile Technology Mobile technology can be used to assist in social activism, create platforms for connecting individuals with charitable organizations and efforts, and facilitate crowdfunding for social causes and non-profits. ## Trend signals for Social Conscience Media Trend score 1.9 out of 10, from popularity 33%, activity 15%, freshness 8%. - Popularity: 33% - Activity: 15% - Freshness: 8% ## Examples of the Social Conscience Media trend 7 featured examples from Oct 17, 2009 to Sep 27, 2010. - [Collaborative Twitter Fundraising](https://www.trendhunter.com/trends/beatcancer): PayPal, eBay & MillerCoors Step Up to #BeatCancer (Category: Social Good) Implication: Opportunities for social media platforms to offer specialized tools to support social fundraising campaigns. - [Epic Online Activism](https://www.trendhunter.com/trends/fund-malaria): Social Media to Fund Malaria Stricken Countries (Category: Social Good) Implication: Disruptive innovation opportunity: Develop new features and tools for social media platforms to facilitate fundraising and charitable initiatives. - [Auctioning off Twitter Followers](https://www.trendhunter.com/trends/twitchange-auction): The TwitChange Auction Sells off Celebrity Followers (Category: Social Good) Implication: Disruptive innovation opportunity: Applying new auction models and social media engagement strategies to revolutionize traditional methods of fundraising for charitable organizati… - [Social Networks for Refugees](https://www.trendhunter.com/trends/refugees-united): Refugees United Reconnects Lost Loved Ones (Category: Pop Culture) Implication: Social networking platforms can explore opportunities to create dedicated networks or features for refugees to find and connect with each other. - [Eco-Activism Apps](https://www.trendhunter.com/trends/mogo-oil-spill-effected-wildlife-app): 'Mogo Oil Spill Effected Wildlife' App Lets you Help the Cause from your Phone (Category: Eco) Implication: Integrating crowdsourced data into rescue missions can revolutionize search and rescue operations. - [Social Conscience Media](https://www.trendhunter.com/trends/jumo-com): Jumo.com Will Connect Users to Non-Profit Organizations (Category: Pop Culture) Implication: Jumo.com's emergence as a new addition to the social media landscape creates an opportunity for existing social media companies to pivot towards a focus on social impact. - [Social Media Charity Cycles](https://www.trendhunter.com/trends/precious-the-tweeting-bike): Precious the Tweeting Bike Raises Money for Livestrong (Category: Social Good) Implication: The smart technology industry can explore the market potential of integrating social media capabilities into various objects to create smarter and more connected products. ## Recent trend clusters - 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