# Social Inspiration Popularized social media aesthetics serve inspiration for brands’ products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 31, 2018 | Category: [Social Media](https://www.trendhunter.com/pro/category/social-media-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/social-inspiration ## Key Figures - Trend score: 4.8/10 - Evidence articles: 5 ## What is the Social Inspiration trend? **Social Inspiration:** The high level of engagement on platforms like Instagram has led to brands finally taking design-related cues from popular aesthetics on social media, and creating products, collections or branding that reflect those aesthetics. This shift comes as brands increasingly turn to consumer habits and preferences to see where they could fit into their lifestyles, rather than trying to form or shape those habits and preferences, as was once so popular in marketing. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 2, 2016 to Dec 5, 2018 - Published: Oct 31, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Social Inspiration trend ### Social Media-Inspired Product Design Brands are now turning to consumer habits and preferences on social media to see where they could fit into their lifestyles, rather than trying to form or shape those habits and preferences. ### Personalized Products Consumers have new expectations for the products they invest in and for many, personalization is a key concern. ### Social Media-Optimized Branding Brands are adopting new branding tactics to signify their entry into the modern world through an aesthetic that embraces both retro and contemporary sensibilities. ## What the Social Inspiration trend means for industry ### For Fashion Industry Fashion labels are drawing inspiration from online mobile platforms like Instagram and mass sharing of imagery online to build their own brand story and create social-media inspired products. ### For Automotive Industry Social media platforms like Instagram play a big role in reviving interest in iconic vehicle models, especially among younger generations. ### For Beauty Industry The rise of social media has influenced companies to create personalized products for highly giftable personal care items through data collection based on one's social media feed. ## Workshop question What inspiration could your brand draw from the viral trends and aesthetics on social media platforms? ## Trend signals for Social Inspiration Trend score 4.8 out of 10, from popularity 70%, activity 66%, freshness 8%. - Popularity: 70% - Activity: 66% - Freshness: 8% ## Examples of the Social Inspiration trend 5 featured examples from Jun 2, 2016 to Dec 5, 2018. - [Social Media-Optimized Logo Redesigns](https://www.trendhunter.com/trends/smarties-logo): The Smarties Logo Moves from Nostalgia to Modern Day (Category: Lifestyle) Implication: Food and beverage companies, particularly those with rich history, can benefit from social media optimized logo redesigns to appeal to the nostalgic and modern customers alike - [Social Media-Inspired Fragrances](https://www.trendhunter.com/trends/fragrance-concept): The Instance Fragrance Concept Uses Instagram for Personalization (Category: Fashion) Implication: The fragrance industry can capitalize on the demand for personalized scents by leveraging technology and data to create unique fragrance formulations. - [Branded Christmas Manicures](https://www.trendhunter.com/trends/christmas-manicure): Costa Designed Festive Manicures to Match Its Colorful Seasonal Cups (Category: Marketing) Implication: Coffee shop chains can collaborate with beauty salons to offer festive-themed promotions, such as matching coffee cups and manicures, to increase foot traffic and customer engagem… - [Social Media-Inspired Cars](https://www.trendhunter.com/trends/pink-beetle): Volkswagen's #PinkBeetle is Named After Its Own Hashtag (Category: Autos) Implication: Automakers can leverage social media-inspired car trends to create innovative marketing campaigns and develop personalized vehicles that resonate with target audiences. - [Social Media-Inspired Capsules](https://www.trendhunter.com/trends/a-mobile-space): ADER Error's 'A Mobile Space' Range is Its Latest Resort Collection (Category: Fashion) Implication: Disruptive innovation opportunity: Embracing social media-inspired fashion trends and leveraging digital platforms to market and sell clothing collections. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Media - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Nostalgic Dating App Campaigns](https://www.trendhunter.com/trends/hily-dating) - [Weekly People's Choice Cookie Menus](https://www.trendhunter.com/trends/choice-menu) All articles: [Social Media](https://www.trendhunter.com/socialmedia)