# Social Hiring Recruiters turn to hiring practices that emphasize social interaction. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Apr 29, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/social-hiring ## Key Figures - Trend score: 4.3/10 - Evidence articles: 5 ## What is the Social Hiring trend? **Social Hiring:** Social media and digital technology have made personal information more public and readily available, transforming the process of recruiting, networking and hiring. However, rather than relying solely on online information, many recruiters are using the digital platform as a means of encouraging interpersonal connections. This shift reveals that although technology cannot replace face-to-face interaction, approached carefully, it can effectively facilitate it. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 8, 2013 to Apr 3, 2015 - Published: Apr 29, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Social Hiring trend ### Shift to Social Interaction-Based Hiring As recruiters use digital platforms to encourage interpersonal connections in recruiting, hiring practices are shifting toward valuing social interaction more highly. ### Popularity of Startup/App Networking Services There is a rise in services that encourage professional networking through either startup apps facilitated by free lunches, or through targeted lunch meetings with skilled workers in order to create quality leads for companies. ### Adoption of Decentralized Social Networks Fully decentralized and distributed social networks are being adopted specifically to foster freer interaction between users beyond the traditional choke points. ## What the Social Hiring trend means for industry ### For Human Resources HR professionals and recruiters can focus on leveraging social interactions in seeking quality candidates who present themselves well online. ### For Technology/Software App developers and startups can benefit from using new technologies to develop apps that provide unique and organic networking opportunities based on themes such as lunch, online descriptions and more. ### For Social Media The social media industry has the potential to influence hiring by proving new tools that make it easier to search for job candidates and/or create more organic recruitment experiences. ## Workshop question How can your brand leverage social media in its hiring process? ## Trend signals for Social Hiring Trend score 4.3 out of 10, from popularity 77%, activity 45%, freshness 8%. - Popularity: 77% - Activity: 45% - Freshness: 8% ## Examples of the Social Hiring trend 5 featured examples from Nov 8, 2013 to Apr 3, 2015. - [Social Media Recruiting Campaigns](https://www.trendhunter.com/trends/linkedin-community): L'Oreal Builds Its LinkedIn Community with a Clever Campaign (Category: Marketing) Implication: Beauty and cosmetics industry can leverage social media campaigns and LinkedIn community building to attract top talent and create a strong brand presence online. - [Startup Networking Apps](https://www.trendhunter.com/trends/startup-networking): Lunchcruit Builds Professional Connections Through Sit-Down Meals (Category: Tech) Implication: Lunchcruit disrupts the traditional recruiting industry by offering a more personalized and enjoyable experience. - [Food-Focused Recruiting Sites](https://www.trendhunter.com/trends/lunchcruit): Lunchcruit Pairs Job Seekers with Companies for Free Lunch Dates (Category: Lifestyle) Implication: HR departments can utilize Lunchcruit's concept to hire top talent in other industries by offering them a unique and casual recruitment experience. - [Decentralized Social Networks](https://www.trendhunter.com/trends/synereo): Synereo Will Use Peer-to-Peer Networking To Foster Interaction (Category: Tech) Implication: Decentralized social networks present a threat to centralized social media services like Facebook and Twitter by offering a new model for online interaction and content distributi… - [Bluetooth Networking Apps](https://www.trendhunter.com/trends/link-app): Surf Labs' LiNK App Uses Beacon Technology for Networking (Category: Business) Implication: Potential for the development of networking apps that leverage Bluetooth technology and beacon systems to enhance networking experiences. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)