# Social Good Selfie Brands utilize aspects of digital youth culture to encourage engagement. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 31, 2014, updated Apr 8, 2014 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/social-good-selfie ## Key Figures - Trend score: 4.6/10 - Evidence articles: 7 ## What is the Social Good Selfie trend? **Social Good Selfie:** As the worldview of Millennials becomes more narrowed by the use of social media, the incorporation of philanthropic campaigns to get young people involved with social good initiatives is seeing a steep rise. Incorporating aspects of digital youth culture like selfies and hashtags, the endeavours appeal by going directly to the newsfeeds of users to effectively combat the higher number of consumers getting their daily update -- social, news, entertainment and politics -- solely from social networks. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 10, 2014 to Aug 10, 2016 - Published: Jan 31, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Social Good Selfie trend ### Philanthropic Social Media Campaigns Using digital youth culture to promote engagement with social good initiatives. ### Selfie-based Charity Fundraisers Generating funds for charities by appealing to the popularity of self-portraits on social media. ### Awareness-raising Selfie Campaigns Engaging online communities to promote awareness and education about various social issues through the use of selfies. ## What the Social Good Selfie trend means for industry ### For Nonprofit sector Promoting charitable giving and advocacy through innovative social media campaigns. ### For Retail industry Engaging customers and raising awareness of social causes through experiential marketing. ### For Technology industry Providing accessible and user-friendly platforms to encourage social engagement and giving. ## Trend signals for Social Good Selfie Trend score 4.6 out of 10, from popularity 77%, activity 53%, freshness 8%. - Popularity: 77% - Activity: 53% - Freshness: 8% ## Examples of the Social Good Selfie trend 7 featured examples from Jan 10, 2014 to Aug 10, 2016. - [Selfie Shaming Sites](https://www.trendhunter.com/trends/selfie-police): The Selfie Police Website Asks Self-Portrait Offenders to Pay Up for Charity (Category: Pop Culture) Implication: Disruptive innovation opportunity: Develop a social media platform specifically designed to discourage narcissistic behavior and promote charitable giving. - [Politically Fueled Selfies](https://www.trendhunter.com/trends/notamartyr-selfie-protest): Tragic Selfie Leads to Lebanon's #Notamartyr Selfie Protest (Category: Tech) Implication: Social media platforms can leverage the increase of selfies as means to share messages of unity and prompt collective action against violence. - [Food-Donating Selfie Campaigns](https://www.trendhunter.com/trends/fooddonation): The #DrinkGoodDoGood Will Donate 500,000 Pound of Fresh Produce (Category: Fashion) Implication: The food and beverage industry can adopt similar food-donating selfie campaigns to not only promote their products but also support charitable organizations tackling food insecuri… - [Social Good Selfie Walls](https://www.trendhunter.com/trends/selfie-wall): Cadillac Fairview is Launching 'Pledge Walls' for Back-to-School Season (Category: Marketing) Implication: Retailers can utilize selfie walls as an innovative way to promote their brand, drive traffic, and align with social causes. - [Charity Selfie Apps](https://www.trendhunter.com/trends/cr7-selfie): The CR7 Selfie App Lets Users Take Selfies with Cristiano Ronaldo for Charity (Category: Social Good) Implication: The CR7 Selfie app highlights the need for innovative mobile app development solutions that can cater to the increasing demand for interactive and entertaining user experiences. - [Diabetic Selfie Campaigns](https://www.trendhunter.com/trends/diabetes-campaign): This Diabetes Campaign Urges the Public to Share a #BloodSugarSelfie (Category: Lifestyle) Implication: Healthcare providers can leverage social media and mobile technologies to engage with patients, raise awareness about healthcare issues, and encourage healthy behaviors proactivel… - [Spoon-Themed Selfie Campaigns](https://www.trendhunter.com/trends/hunger-in-america): This Initiative Aims to Raise Awareness About Hunger in America (Category: Social Good) Implication: Nonprofit organizations can adopt social media-based campaigns like 'Spoontember' to spread awareness about their cause and drive donations. ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) - [Connected Filtration](https://www.trendhunter.com/protrends/connected-filtration) (Tech) - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) - [Empowering Community-Run Initiatives](https://www.trendhunter.com/trends/smashing-my-limits) All articles: [Social Good](https://www.trendhunter.com/socialgood)