# Social Good Gifting Consumers opt for presents that do good for a holistic approach to gift giving. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Dec 16, 2014 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/social-good-gifting ## Key Figures - Trend score: 4.6/10 - Evidence articles: 6 ## What is the Social Good Gifting trend? **Social Good Gifting:** As consumers become more focused on how they contribute to causes in their daily lives, the rise in responsible gifting is creating a more conscious approach to the holiday season. This movement signifies a preference to expand socially responsible aspects into all areas of life. ## At a Glance - Evidence: 6 featured examples - Articles from: May 22, 2014 to Oct 29, 2015 - Published: Dec 16, 2014 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Social Good Gifting trend ### Socially Responsible Gifting Consumers are looking for gifts that contribute to social good and causes, shaping a more conscious approach to holiday gifting. ### Artisanal and Fair Trade Products Shopping for artisanal and fair trade goods can help economically disadvantaged artists and artisans in emerging economies and post-conflict areas. ### Promoting Equality and Diversity in Kids' Products Kids' products that promote diversity and embrace differences are gaining popularity and can contribute to promoting a culture of inclusivity. ## What the Social Good Gifting trend means for industry ### For Retail Industry Retailers can capitalize on socially responsible consumer trends by offering eco-friendly, fair trade, and socially responsible products. ### For Artisanal Industry Artisans in post-conflict areas and emerging economies can benefit from fair trade programs and initiatives that aim to empower them economically. ### For Children's Products Industry Manufacturers and retailers of children's products can cater to a growing market that values diversity, inclusivity, and teaching social values. ## Trend signals for Social Good Gifting Trend score 4.6 out of 10, from popularity 78%, activity 53%, freshness 8%. - Popularity: 78% - Activity: 53% - Freshness: 8% ## Examples of the Social Good Gifting trend 6 featured examples from May 22, 2014 to Oct 29, 2015. - [Eco Paper Gift Boxes](https://www.trendhunter.com/trends/kraft-paper-gift-boxes): These Reusable Kraft Paper Gift Boxes are Ideal for DIY Gift Wrapping (Category: Eco) Implication: The eco-friendly packaging industry, such as manufacturers of biodegradable materials, can take advantage of the rising popularity of sustainable gift packaging solutions like Pre… - [Animal-Saving Scrunchies](https://www.trendhunter.com/trends/scrunchie-hair-tie): Sales of Ezzy Lynn's Scrunchie Hair Ties Aid Endangered Wildlife (Category: Fashion) Implication: The fashion industry can bring a significant impact by driving a cause-based market for animal conservation efforts. - [Socially Conscious Throw Pillows](https://www.trendhunter.com/trends/far-wide-collective): These Home Decor Items From Far & Wide Collective are Uzbekistani (Category: Social Good) Implication: The social enterprise sector can explore disruptive innovation opportunities by providing platforms and resources for artisans in post-conflict areas and emerging economies. - [Artisan-Benefitting Kitchenware](https://www.trendhunter.com/trends/fair-trade-kitchenware): Shopping for a Change's Fair Trade Kitchenware is Artisanal (Category: Social Good) Implication: Home goods industry can tap into fair trade kitchenware products to provide consumers with ethically sourced and sustainable kitchen tools. - [Natural South African Cosmetics](https://www.trendhunter.com/trends/wema-bodycare): Wema Bodycare Uses Simple Ingredients for Eco Products (Category: Social Good) Implication: Companies in the beauty and cosmetics industry can innovate by incorporating more eco-friendly and vegan options into their product lines. - [Kids Equality Socks](https://www.trendhunter.com/trends/socks-for-kids): The 'Pals Socks' for Kids Come in Mismatched Pairs to Embrace Differences (Category: Fashion) Implication: Opportunity for children's clothing brands to incorporate inclusive designs and messaging into their product offerings. ## Recent trend clusters - [Power Modularity](https://www.trendhunter.com/protrends/power-modularity) (Eco) - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Functional Indulgence](https://www.trendhunter.com/protrends/functional-indulgence1) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)