# Social Gamevertising Brands use social media and gaming to lure customers. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Nov 28, 2011, updated Dec 1, 2011 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/social-gamevertising ## Key Figures - Trend score: 3.9/10 - Evidence articles: 8 ## What is the Social Gamevertising trend? **Social Gamevertising:** Social media is becoming ever more imperative in branding and marketing, but sometimes social media itself just isn’t enough. To capture younger audiences, brands are using social media games to promote their wares. Through these games, brands can effectively engage their customers, encourage them to share the game with friends and also secure return visits to their Facebook page or application. ## At a Glance - Evidence: 8 featured examples - Articles from: Apr 13 to Nov 23, 2011 - Published: Nov 28, 2011 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Social Gamevertising trend ### Gamification Brands are creating games to engage and promote their products on social media and using AR technologies to turn their products into games. ### Augmented Reality Brands are using AR technologies to create interactive games and experiences, such as Cadbury's Quaksmack and Mercedes-Benz's Escape the Map challenge. ### Personalized Marketing Brands are creating games and experiences that incorporate personal information, such as Facebook pictures and preferences, to increase engagement and provide a unique experience. ## What the Social Gamevertising trend means for industry ### For Fast Food Restaurants Fast food restaurants like McDonald's and Domino's are using gamification and personalized marketing to promote their new menu items and engage their customers in a fun and interactive way. ### For Automotive Automotive brands like Toyota and Mercedes-Benz are using gamification and AR technologies to promote their new vehicles and engage younger audiences through interactive experiences. ### For Cosmetics Cosmetic brands like MAC are using gamification to promote new makeup collections and engage their younger audience through interactive social media experiences. ## Trend signals for Social Gamevertising Trend score 3.9 out of 10, from popularity 65%, activity 45%, freshness 8%. - Popularity: 65% - Activity: 45% - Freshness: 8% ## Examples of the Social Gamevertising trend 8 featured examples from Apr 13 to Nov 23, 2011. - [Hands-On Building Apps](https://www.trendhunter.com/trends/life-of-george): LEGO Unveils Their First Augmented Reality Game Life of George (Category: Tech) Implication: Toy manufacturers can explore the potential of creating augmented reality experiences that enhance traditional toys. - [Cosmetic Facebook Gaming](https://www.trendhunter.com/trends/the-mac-quite-cute-pinball): The MAC Quite Cute Pinball Game Promotes Their New Collection (Category: Business) Implication: Makeup brands can explore partnerships with gaming platforms to create unique marketing campaigns. - [Monster Busting Phone Apps](https://www.trendhunter.com/trends/vodafone-buffer-busters): The Vodafone Buffer Busters Turns Your City into a Video Game (Category: Tech) Implication: Disruptive innovation opportunity: Integrate augmented reality and gaming into telecom services to enhance user experiences and differentiate from competitors. - [Pizza-Making Games](https://www.trendhunter.com/trends/domino-s-pizza-hero): Domino's Pizza Hero Turns You Into a Pie Master (Category: Tech) Implication: Disruptive innovation opportunities for gaming companies to create immersive and realistic cooking game experiences, appealing to a wide range of users. - [Virtual Sandwich Adventures](https://www.trendhunter.com/trends/mcdonald-s-the-quest): Look for a Golden McRib in the McDonald's 'The Quest' Game (Category: Tech) Implication: The McDonald's promotion showcases how fast food chains can utilize interactive games to generate buzz and drive customer engagement. - [3D Social Driving Games](https://www.trendhunter.com/trends/social-network-racer): Toyota's Social Network Racer Promotes the New FT-86 II Concept (Category: Autos) Implication: The automotive industry can use social media gaming as a marketing strategy to showcase their latest products. - [Candy Packaging Games](https://www.trendhunter.com/trends/cadbury-quaksmack): Cadbury 'Quaksmack' is a Deliciously Fun Augmented Reality Game (Category: Tech) Implication: Candy manufacturers can explore the integration of augmented reality and gaming into their product packaging to enhance consumer engagement. - [Virtual Rescue Campaigns](https://www.trendhunter.com/trends/mercedes-benz-escape-the-map): Mercedes-Benz 'Escape the Map' Challenge Asks Viewers to Help Marie (Category: Autos) Implication: Automakers can leverage interactive campaigns like 'Escape the Map' to engage a youth audience and build brand awareness in a more tech-savvy world. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)