# Social Employment Social media becomes an advantage for job hunting and hiring. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published May 27, 2015 | Category: [Social Media](https://www.trendhunter.com/pro/category/social-media-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/social-employment ## Key Figures - Trend score: 3.3/10 - Evidence articles: 4 ## What is the Social Employment trend? **Social Employment:** Employers and employees alike are leveraging the power of social media when it comes to recruiting and job-hunting. As the digital landscape continues to shape the workforce, social media becomes an asset that employers explicitly search for, and employees self-promote. This shift not only indicates which qualities are becoming more desirable, it also suggests that millennial job-hunting and hiring are becoming more public and social in nature. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 27 to May 25, 2015 - Published: May 27, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Social Employment trend ### Social Media Recruitment The use of social media in recruitment and job-hunting is becoming more widespread and public, shaping the workforce and highlighting desirable qualities. ### Creative Social Media Promotions Creative hashtag-hijacking campaigns and other unique social media promotions are becoming a valuable tool for businesses in attracting job applicants and engaging with audiences. ### Innovative Job Hunt Coaching Companies are offering innovative ways of training and coaching new graduates to better improve their job hunting prospects, utilizing social media platforms to educate and reach out to a younger audience. ## What the Social Employment trend means for industry ### For Recruitment The use of social media platforms as a recruitment and job hunting tool is becoming more widespread, with increasing importance being placed on creativity and engagement. ### For Social Media Marketing Businesses can use creative social media campaigns to attract potential employees and customers alike, with unique approaches and initiatives helping to differentiate them from competitors. ### For Education Innovative training and coaching programs can help new graduates improve their job prospects, utilizing social media platforms to reach out and educate younger audiences. ## Trend signals for Social Employment Trend score 3.3 out of 10, from popularity 61%, activity 29%, freshness 8%. - Popularity: 61% - Activity: 29% - Freshness: 8% ## Examples of the Social Employment trend 4 featured examples from Jan 27 to May 25, 2015. - [Social Job Hunt Training](https://www.trendhunter.com/trends/twitter-job-coaching): Fifth Third Bank is Offering Twitter Job Coaching for New Grads (Category: Social Good) Implication: The initiative by Fifth Third Bank indicates the need for banks to expand their services beyond traditional financial offerings and develop programs to support job seekers. - [Six-Second Resume Contests](https://www.trendhunter.com/trends/nestle): Nestle UK Recently Recruited Interns Through a Vine Contest (Category: Tech) Implication: The HR industry can explore innovative ways of incorporating short-form video resumes into the recruitment process, improving efficiency and candidate evaluation. - [Hashtag-Hijacking Campaigns](https://www.trendhunter.com/trends/promotional-campaigns): Max Kurstjens' Promotional Campaign Appeals to Potential Employers (Category: Social Media) Implication: Innovative advertising agencies can embrace creative promotional campaigns like hashtag-hijacking to reach and engage their audience effectively. - [Social Media Brand Advocates](https://www.trendhunter.com/trends/grubhub-snapchat): GrubHub Snapchat Inspires Content Sharing & Recruitment Opportunities (Category: Lifestyle) Implication: Food delivery service industry can benefit from utilizing social media platforms to enhance customer engagement, attract new users, and leverage user-generated content. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Media - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Nostalgic Dating App Campaigns](https://www.trendhunter.com/trends/hily-dating) - [Weekly People's Choice Cookie Menus](https://www.trendhunter.com/trends/choice-menu) All articles: [Social Media](https://www.trendhunter.com/socialmedia)