# Social Distancing Accessories Brands launch wearable physical distancing products. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published May 26, 2020 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/social-distancing-accessories ## Key Figures - Trend score: 6.3/10 - Evidence articles: 4 ## What is the Social Distancing Accessories trend? **Social Distancing Accessories:** To help consumers maintain the recommended distance of six feet apart, many brands are launching social distancing accessories. Examples range from large hats that enforce a six-foot walking space to apparel that reminds everyone to stay sufficiently apart. ## The consumer insight behind the Social Distancing Accessories trend Amid the COVID-19 pandemic, many consumers are afraid when leaving their homes and interacting with the public and even post-pandemic, many will still harbor a lingering fear of proximity to strangers. This demographic is looking for ways to feel safe outside of their homes and are turning to brands to provide options to enforce distance and remind others to stay apart in an effort to limit the spread of the virus. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 20 to May 25, 2020 - Published: May 26, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Social Distancing Accessories trend ### Social Distancing Wearables Consumers are looking for products that remind them and others to maintain social distance, creating an opportunity for wearables that enforce safety measures. ### Social Distancing Streetwear Streetwear brands are emerging to deliver a health message and raise funds for COVID-19 relief efforts through the sale of clothing with a social distance theme. ### Innovative Social Distancing Accessories Designers are creating unique and extravagant accessories that incorporate social distancing features, providing an opportunity for innovation in a new market. ## What the Social Distancing Accessories trend means for industry ### For Fashion The fashion industry can cater to the growing demand for social distancing wearables and accessories. ### For Fast Food Fast food brands are creating playful marketing materials that encourage social distancing, offering opportunities in the advertising industry. ### For Technology Technology companies have the opportunity to innovate and create new solutions that help consumers maintain social distance and feel safe in public spaces. ## Workshop question How can your brand pivot its product to offer consumers protection during unstable times? ## Trend signals for Social Distancing Accessories Trend score 6.3 out of 10, from popularity 90%, activity 92%, freshness 9%. - Popularity: 90% - Activity: 92% - Freshness: 9% ## Examples of the Social Distancing Accessories trend 4 featured examples from Apr 20 to May 25, 2020. - [Social Distance Hat Designs](https://www.trendhunter.com/trends/hat-designs): Veronica Toppino is Inspired by Historic Examples of Social Distancing (Category: Art & Design) Implication: The fashion and apparel industry can incorporate social distancing features into their designs to meet changing consumer needs. - [Social Distancing Headwear](https://www.trendhunter.com/trends/social-distancing-hat): Burger King's Crown-Shaped Social Distance Hats Keep People Apart (Category: Lifestyle) Implication: Fast food chains can promote social distancing by incorporating creative designs and messaging into their products and marketing strategies. - [Safety-Centric Graphic T-Shirts](https://www.trendhunter.com/trends/social-distancing-tees): UNDERCOVER Launches Social Distancing Tees for Safety Purposes (Category: Social Good) Implication: The fashion industry can create and market safety-centric graphic tees to cater to the increased consumer demand for protective clothing. - [Social Distancing Streetwear](https://www.trendhunter.com/trends/streetwear-brand): Social Distance Social Club Uses Clothing to Deliver a Health Message (Category: Fashion) Implication: Fashion brands can create streetwear collections focused on health awareness. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)