# Social Collabs TikTok is collaborating with other business in the creative industry. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 6, 2022 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/social-collabs ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Social Collabs trend? **Social Collabs:** The influencers' creative shorts on TikTok have global influence, and the brand is expanding its reach by collaborating with other business in the creative industry. TikTok's creative collaborations and programs now extend to everything from film to radio. ## The consumer insight behind the Social Collabs trend Social media's influence on consumers is far-reaching, with users now able to view and create any type of content they're interested in. The creative elements that come with new social media platforms has resulted in more consumers experimenting with the content they view and create--allowing them to engage with their hobbies in a way that also aligns with their digital habits. ## At a Glance - Evidence: 4 featured examples - Articles from: May 27, 2021 to Jul 26, 2022 - Published: Aug 6, 2022 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Social Collabs trend ### Social Media Collaborations As social media continues to grow and transform, collaborations between platforms and unique business industries are becoming increasingly common in areas such as music, film, and publishing, resulting in exciting new ventures for consumers and creators alike. ### Community Engagement TikTok has effectively built a community beyond just a social media platform, reflecting an opportunity for other businesses to focus on building highly engaged communities to drive growth and innovation. ### In-Store Activations As more retail spaces become integrated with technology, in-store activations present a unique opportunity for brands to connect consumers to their products and services in an interactive, experiential way. ## What the Social Collabs trend means for industry ### For Music Industry Collaborations between social media platforms and the music industry are driving discovery for new artists and changing the traditional music landscape in ways that haven't been possible in the past. ### For Publishing Industry As book recommendations have become increasingly popular on social media, the publishing industry has the opportunity to partner with platforms to promote new titles for an engaged, digitally-savvy audience. ### For Retail Industry In-store activations add an interactive, tech-driven layer to the retail experience, providing opportunities for brands to connect with customers in innovative ways and drive growth through unique activations. ## Workshop question Which adjacent industry could your brand collaborate with? ## Trend signals for Social Collabs Trend score 4.2 out of 10, from popularity 69%, activity 46%, freshness 12%. - Popularity: 69% - Activity: 46% - Freshness: 12% ## Examples of the Social Collabs trend 4 featured examples from May 27, 2021 to Jul 26, 2022. - [In-Store TikTok Talent Shows](https://www.trendhunter.com/trends/supershow): Superdrug and TikTok Launch an In-Store Talent Show Called #SuperShow (Category: Marketing) Implication: Retailers can partner with social media platforms to create in-store experiences that encourage customer engagement and generate user-generated content. - [TikTok Film Premiere Partnerships](https://www.trendhunter.com/trends/tiff-2022): TikTok Named the Official Partner of TIFF 2022 (Category: Lifestyle) Implication: Film festivals can benefit from partnerships with social media platforms by gaining exposure and attracting new audiences to their events. - [Branded TikTok Book Campaigns](https://www.trendhunter.com/trends/booktok-book-club): Indigo and Tiktok Canada Launch Indigo’s First #Booktok Book Club (Category: Social Media) Implication: Book retailers like Indigo can use social media platforms like TikTok to promote books and engage with readers in innovative ways. - [Social Media Radio Channels](https://www.trendhunter.com/trends/tiktok-radio): TikTok and SiriusXM Partners to Announce TikTok Radio (Category: Pop Culture) Implication: Trends such as social media audio channels offer an opportunity for social media platforms to expand their offerings and compete with traditional media outlets. ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) - [Connected Filtration](https://www.trendhunter.com/protrends/connected-filtration) (Tech) - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Marketing](https://www.trendhunter.com/marketing)