# Social ChildGood Generation Z puts its best foot forward with youth-targeted philanthropy. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jun 25, 2014 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/social-childgood ## Key Figures - Trend score: 4.8/10 - Evidence articles: 5 ## What is the Social ChildGood trend? **Social ChildGood:** Unlike previous youth generations, Generation Z has knowledge of all sorts at its fingertips which, as evidenced by people like Tavi Gevinson and Cameron Cohen, allows them to acknowledge and contribute to global issues. As a result, many social organizations are targeting initiatives toward children to not only capitalize on the information age, but build a future generation of philanthropists. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 1, 2013 to Jun 10, 2014 - Published: Jun 25, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America ## Themes within the Social ChildGood trend ### Youth Philanthropy The rise of philanthropic initiatives targeting children allows them to contribute to global issues from a young age, providing opportunities for social organizations to educate and build a future generation of philanthropists. ### Kid-Friendly Social Platforms Platforms like Piggybackr are teaching young entrepreneurs about the power of crowdfunding in a safe and educational environment, providing an opportunity for disruption in the social platform space. ### Interactive Environmental Education for Kids Apps like The Four Seasons Earth Day or campaigns like The Ice Cream Expedition are using interactive and engaging methods to educate and raise awareness among children about the importance of environmental conservation, providing opportunities for innovation in the education and experiential marketing sectors. ## What the Social ChildGood trend means for industry ### For Philanthropy Organizations can capitalize on the rise of youth philanthropy by targeting initiatives towards children, fostering a culture of giving from a young age and building a future generation of philanthropists. ### For Social Platforms Developers can explore the potential for kid-friendly social platforms that educate and empower young entrepreneurs, tapping into the growing interest in crowdfunding and providing a safe and educational environment for young people to explore new ideas. ### For Environmental Education The use of interactive apps and experiential marketing campaigns that raise awareness about environmental conservation among children offers opportunities for innovation in the education and entertainment industries. ## Trend signals for Social ChildGood Trend score 4.8 out of 10, from popularity 87%, activity 48%, freshness 8%. - Popularity: 87% - Activity: 48% - Freshness: 8% ## Examples of the Social ChildGood trend 5 featured examples from Jun 1, 2013 to Jun 10, 2014. - [Eco-Conscious Cone Campaigns](https://www.trendhunter.com/trends/conservation-education): The Ice Cream Expedition Hopes to Spread Conservation Education (Category: Eco) Implication: Potential for educational institutions to create innovative outdoor learning experiences. - [Conservationist Kids Clothing](https://www.trendhunter.com/trends/animal-endangerment): SpeeZees Donates $1 for One Tee Shirt to Prevent Animal Endangerment (Category: Social Good) Implication: With the rise of sustainable and socially conscious clothing, the apparel industry can innovate by incorporating environmentally sustainable materials and designs that promote soc… - [Kid-Friendly Environmental Apps](https://www.trendhunter.com/trends/earth-day-app): The Four Seasons Earth Day App Will Help Your Kids Be More Green (Category: Tech) Implication: The interactive nature of the Four Seasons app presents opportunities for educational technology companies to develop engaging and informative environmental apps for children. - [Charitable Children’s Clothes](https://www.trendhunter.com/trends/frog-sweater): This Frog Sweater is Organically Made in Kenya for a Good Caus (Category: Fashion) Implication: The fashion industry can embrace sustainable practices and eco-friendly materials, leading to disruptive innovation in children's clothing. - [Kid-Friendly Crowdfunding Platforms](https://www.trendhunter.com/trends/crowdfunding-platforms): 'Piggybackr' Teaches Youth the Power of Crowdfunding (Category: Life-Stages) Implication: Piggybackr's educational twist has the potential to provide a new and engaging way of learning and could be used by schools to teach entrepreneurship. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)