# Social Audio Consumers search for collective audio experiences. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Feb 11, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/social-audio ## Key Figures - Trend score: 2.5/10 - Evidence articles: 4 ## What is the Social Audio trend? **Social Audio:** The ubiquity of personal devices has made listening to music an often isolated experience. While this system might be perfect for daily commutes, consumers continue to crave a way to share their musical tastes and preferences. Products designed to encourage this approach to music reflect a consumer desire for communal experiences and a way to share content. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 4, 2014 to Jan 13, 2015 - Published: Feb 11, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Social Audio trend ### Social Audio Consumers crave for communal experiences to share their music taste ### Location-based Music Suggestions Beacon technology powers Shazam's recommendations for more personalized and context-based content delivery ### Sociable Bluetooth Headphones Music sharing headphones make listening to music a collective experience using an accompanying app while allowing customization such as color-changing feature ## What the Social Audio trend means for industry ### For Mobile Audio Streaming Companies in the mobile audio streaming industry can focus on creating products and services that encourage social and communal listening experiences. ### For Audio Hardware Audio hardware manufacturers can focus on consumer's social needs while listening to music by designing headphones that incorporate social experiences through Bluetooth connectivity and customization such as color-changing feature ### For Location-based Services (LBS) Companies in the LBS industry can emulate Shazam's use of beacon technology to add more personalized and context-based content delivery across various industries such as entertainment and event marketing. ## Trend signals for Social Audio Trend score 2.5 out of 10, from popularity 36%, activity 33%, freshness 8%. - Popularity: 36% - Activity: 33% - Freshness: 8% ## Examples of the Social Audio trend 4 featured examples from Feb 4, 2014 to Jan 13, 2015. - [Road Trip Music Kits](https://www.trendhunter.com/trends/music-packaging): This Music Packaging for Spotify Blends Web with Road Trips (Category: Marketing) Implication: In the music streaming industry, there is potential for disruptive innovation through the development of innovative, physical products that enhance the digital experience. - [Sociable Bluetooth Headphones](https://www.trendhunter.com/trends/musicsharing-headphones): These Music-Sharing Headphones Make Listening a Social Experience (Category: Tech) Implication: Creating mixed-use and community-oriented listening technology is becoming a vital focus for companies in the audio technology industry. - [Transferable Playlist Tapes](https://www.trendhunter.com/trends/share-tapes): Share Your Music Using Sharetapes (Category: Tech) Implication: Opportunities for music streaming platforms to integrate NFC technology for playlist sharing and enhance user experience. - [Location-Based Music Suggestions](https://www.trendhunter.com/trends/music-recommendations): Shazam Will Now Make Music Recommendations Based on Where You Are (Category: Tech) Implication: Shazam's use of beacon technology for location-based music recommendations demonstrates a potential innovation opportunity within the music streaming industry. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)