# Social Appvertising Brands use Facebook apps to futher interactive campaigns. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Nov 2, 2010 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/social-appvertising-brands-use-facebook-apps-to-futher-interactive-campaign ## Key Figures - Trend score: 5.1/10 - Evidence articles: 5 ## What is the Social Appvertising trend? **Social Appvertising:** Using social media to spread a brand’s message through Tweets, shares and “likes” may have been enough in the past. Now, however, companies are taking it one step further by using interactive applications in their campaigns. Facebook apps, in particular, are being employed by brands that wish to maximize consumer engagement to its highest level, whether it’s a design contest or experimenting with one’s skin color. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 8, 2009 to Oct 28, 2010 - Published: Nov 2, 2010 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Examples of the Social Appvertising trend 5 featured examples from Oct 8, 2009 to Oct 28, 2010. - [Social Media Artvertising](https://www.trendhunter.com/trends/social-media-artvertising-challenges-create-your-own-ad-with-the-amex-canva): Create Your Own Ad with the AmEx Canvas Contest (Category: Marketing) Implication: Brands can leverage creative user-generated content through digital art contests to create engaging advertising campaigns. - [Soft Drink Social Marketing](https://www.trendhunter.com/trends/coke-zero-facial-profiler): Coke Zero Facial Profiler Application Finds Your Facebook Twin (Category: Marketing) Implication: Implementing innovative marketing strategies to differentiate brands and attract consumers. - [Aging Billboards](https://www.trendhunter.com/trends/aging-billboards): 'Get a Career You'll Never Want to Leave' Outdoor Ad Campaign (Category: Life-Stages) Implication: The aging billboard trend can be adopted by the advertising industry to create innovative and attention-grabbing campaigns for their clients. - [Luscious Landscape Contests](https://www.trendhunter.com/trends/england-beautiful): Umbro Holds a Photographic Competition to Keep England Beautiful (Category: Fashion) Implication: Sports brands can organize contests to engage with their customers, promote their products, and create brand loyalty. - [Social Shopper Cams](https://www.trendhunter.com/trends/diesel-facebook-cam): The Diesel Facebook Cam is for the Networking Shopaholic (Category: Pop Culture) Implication: Disruptive innovation opportunity: incorporating social media features and camera technology into fashion retail stores to enhance the shopping experience and drive customer engag… ## Themes within the Social Appvertising trend ### Interactive Advertising Companies are using interactive applications in their campaigns to maximize consumer engagement. ### Social Networking Shopping Shops are connecting themselves to social networking tools to offer fun shopping experiences for their customers. ### Social Media Contests Companies are using social media platforms to host fun contests to engage their customers and promote their brand. ## What the Social Appvertising trend means for industry ### For Advertising There are opportunities for businesses to create innovative and interactive advertising campaigns that maximize consumer engagement. ### For Retail Retailers can incorporate social media into their business strategies by offering interactive shopping experiences and leveraging user-generated content to promote their products. ### For Marketing Marketers can promote brand awareness and customer engagement by creating social media contests that offer incentives such as VIP tickets, trips, and other rewards. ## Trend signals for Social Appvertising Trend score 5.1 out of 10, from popularity 77%, activity 67%, freshness 8%. - Popularity: 77% - Activity: 67% - Freshness: 8% ## Recent trend clusters - [Adaptive Gateways](https://www.trendhunter.com/protrends/home-internet-hardware) (Tech) - [Machine Oversight](https://www.trendhunter.com/protrends/computer-vision-audits) (Tech) - [Pocket Continuity](https://www.trendhunter.com/protrends/foldable-phone-accessories) (Tech) - [Proactive Objects](https://www.trendhunter.com/protrends/proactive-consumer-devices) (Tech) ## Trending in Tech - [Retro Portable CD Players](https://www.trendhunter.com/trends/retro-portable-cd-players) - [Jewelry-Inspired Wellness Wearables](https://www.trendhunter.com/trends/jewelry-inspired-wellness-wearables) - [Budget Tough-Screen Phones](https://www.trendhunter.com/trends/budget-tough-screen-phones) - [Nonverbal Companion Robots](https://www.trendhunter.com/trends/nonverbal-companion-robots) All articles: [Tech](https://www.trendhunter.com/tech)