# Social Media Courtship Online dating is rebranded as users find dates in their social networks. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published May 13, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/socailized-love ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Social Media Courtship trend? **Social Media Courtship:** As online dating becomes a viable option amidst Millennials, users are unabashedly taking their quest for love onto social media to find suitable mates that are compatible with their lifestyle, as dictated from what they share on networks. Speaking to the ubiquity of social media, the concept of social media courtships pinpoint how consumers are showing a decrease in confidence to the point that they’re utilizing digital means to find mates within their existing friend base. As this dichotomy expands, consumer consumption will follow suit with more services and subscriptions taking precedent as a means to further denounce the need for face-to-face interaction. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 30, 2013 to Feb 12, 2014 - Published: May 13, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Themes within the Social Media Courtship trend ### Social Media Integration with Dating Apps The integration of social media into dating apps results in more consumers using digital means to find mates. ### Privacy and User Control in Online Dating Consumers are seeking more privacy and control in online dating, leading to the development of result-sharing and position-shifting features. ### Visual-Based Dating Apps Visual-based dating apps are gaining popularity as users seek more effective and engaging ways to share their lifestyle and interests. ## What the Social Media Courtship trend means for industry ### For Online Dating Services Online dating services should offer social media integration options, result-sharing and position-shifting features, and visual-based dating tools to attract more users. ### For Mobile App Development As digital dating becomes more popular, mobile app development companies need to create innovative, engaging, and user-friendly dating apps. ### For Healthcare Technology Developing result-sharing features and trustworthy apps could help the healthcare industry promote STD testing, reduce stigma, and ultimately improve public health. ## Trend signals for Social Media Courtship Trend score 3.4 out of 10, from popularity 62%, activity 32%, freshness 8%. - Popularity: 62% - Activity: 32% - Freshness: 8% ## Examples of the Social Media Courtship trend 4 featured examples from Oct 30, 2013 to Feb 12, 2014. - [Insta-Dating Apps](https://www.trendhunter.com/trends/photo-dating-app): Glimpse is a Photo Dating App That's Linked to Instagram (Category: Lifestyle) Implication: Opportunities for developers to create mobile photo dating apps. - [Social Dating Apps](https://www.trendhunter.com/trends/social-dating-apps): The 'Avalable' Dating App is Like a Social Network for Those Looking for Love (Category: Lifestyle) Implication: Social dating apps represent a potential disruption in the online dating industry as they provide a different approach to matchmaking. - [STD Result-Sharing Apps](https://www.trendhunter.com/trends/std-result-sharing-app): Hula is a Service That Lets You Easily Share Your STD Results (Category: Naughty) Implication: The healthcare industry can leverage STD result-sharing apps to improve patient experiences, promote transparency, and encourage regular testing. - [Online Positioning Dating Apps](https://www.trendhunter.com/trends/singles-around-me-app): Find Singles in Your Area with the Singles Around Me App (Category: Tech) Implication: Singles Around Me is a part of the Online Dating Industry, which could benefit from finding innovative ways to solve the privacy concerns of users. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)