# Sober Community "Sober curious" consumers are aided by modern communities. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 8, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sober-community ## Key Figures - Trend score: 4.7/10 - Evidence articles: 8 ## What is the Sober Community trend? **Sober Community:** People who are choosing to avoid alcohol for reasons less serious than addiction are finding support and socialization in new versions of sober support groups. These communities include everything from alcohol-free bars to non-alcoholic wine clubs. ## The consumer insight behind the Sober Community trend "Sober curious" consumers are on the rise as Millennials and Gen Z continue drinking less than their predecessors for the sake of their personal health. Consumers who don't value drinking still look for ways to socialize and bond with peers, and the formation of like-minded communities is crucial to that process. ## At a Glance - Evidence: 8 featured examples - Articles from: Jul 20, 2019 to Dec 13, 2022 - Published: Dec 8, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Sober Community trend ### Sober Curious The sober curious trend is encouraging non-alcoholic alternatives and community-focused experiences. ### Non-Alcoholic Products The growth of the low- and no-alcohol market is leading to innovative non-alcoholic products and party packs. ### Interactive Communities Apps and online communities are being created to support the growing sober-curious community. ## What the Sober Community trend means for industry ### For Food and Beverage The food and beverage industry is creating non-alcoholic alternatives and experiences for the sober curious. ### For Wellness The wellness industry is promoting the benefits of reducing alcohol consumption and providing resources for achieving sobriety. ### For Technology The technology industry is creating apps and online communities to support the growing sober-curious community. ## Workshop question How is your brand prioritizing the health-focused values of Millennials and Gen Z? ## Trend signals for Sober Community Trend score 4.7 out of 10, from popularity 71%, activity 55%, freshness 14%. - Popularity: 71% - Activity: 55% - Freshness: 14% ## Examples of the Sober Community trend 8 featured examples from Jul 20, 2019 to Dec 13, 2022. - [Alcohol-Free Bars](https://www.trendhunter.com/trends/alcoholfree-bar): The BrewDog AF Bar Supports "Drink All You Can Jan" (Category: Business) Implication: Opportunity to expand craft beer offerings by introducing a range of alcohol-free options. - [Non-Alcoholic Wine Clubs](https://www.trendhunter.com/trends/wine-alternatives): Acid League Wine Proxies are Sophisticated Wine Alternatives (Category: Lifestyle) Implication: The beverage industry can explore new opportunities for non-alcoholic wine alternatives and cater to the needs of non-drinkers and the sober curious. - [Sober-Curious Community Apps](https://www.trendhunter.com/trends/rethink-with-tempest): Rethink with Tempest Shares Mini-Courses, Videos, Lessons & More (Category: Lifestyle) Implication: The health and wellness industry can benefit from the emergence of apps that cater to the sober-curious community and the thriving low-alcohol market by developing new health prog… - [Non-Alcoholic Cocktail Competitions](https://www.trendhunter.com/trends/non-alcoholic-cocktail-competition): Less is More Challenges Bartenders to Make Alcohol-Free Drinks (Category: Lifestyle) Implication: The beverage industry is in a period of innovation, where non-alcoholic, low-alcohol, and alcohol-free alternatives are emerging in response to consumer preferences and trends. - [Vegan Non-Alcoholic Bars](https://www.trendhunter.com/trends/non-alcoholic-bar): SourTooth Shares a Japanese Speakeasy & Bohemian Nightlife Experience (Category: Lifestyle) Implication: Opportunity for hotels, bars, and restaurants to cater to the growing demand for non-alcoholic and plant-based options. - [Alcohol-Free Party Packs](https://www.trendhunter.com/trends/dry-january-party-pack): Athletic Brewing's Dry January Party Pack Forgoes Booze But Not Flavor (Category: Lifestyle) Implication: Athletic Brewery is disrupting the craft beer industry by offering customers a healthier alternative to traditional alcoholic beverages, opening up a new market for the alcoholic… - [Alcohol Consumption-Tracking Platforms](https://www.trendhunter.com/trends/zero-percent): 'Zero Percent' Helps Users Cut Back or Stop Drinking (Category: Lifestyle) Implication: The 'Zero Percent' platform's alcohol consumption-tracking features have potential for disruptive innovation within the health and wellness industry, specifically in addiction rec… - [Dry January Takeovers](https://www.trendhunter.com/trends/nonalcoholic-cocktails): Oddbird is Bringing Non-Alcoholic Cocktails to Zetter Townhouses (Category: Lifestyle) Implication: The food and beverage industry can innovate by offering more non-alcoholic beverage options like Oddbird's Spumante, Blanc de Blancs, Sparkling Rosé, and newly launched Low Interv… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)