# Soap-Free Soap-free cleansing products are gentler on the skin. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 22, 2021 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/soapfree ## Key Figures - Trend score: 3.9/10 - Evidence articles: 4 ## What is the Soap-Free trend? **Soap-Free:** Skin and haircare brands are increasingly offering soap-free cleansing bars, washes and shampoos. These products service people with sensitive skin, or hair that's prone to dryness and breakage. ## The consumer insight behind the Soap-Free trend As cosmetic industries expand their product ranges with new innovations, formulas and benefits, consumers are increasingly expecting products that align with their most specific needs. The more personalized a brand can get, the more loyal the consumers' it's targeting will be to its products. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 21, 2020 to Jun 22, 2021 - Published: Jun 22, 2021 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Soap-Free trend ### Soap-Free Cleansing Trend The rise of soap-free cleansing products specifically to cater to individuals with sensitive skin and hair has created opportunities for brands to tailor products that align with consumers' most specific needs. ### Personalized Product Range Expansion Trend As cosmetic industries expand their product ranges with new innovations, formulas and benefits, consumers are increasingly expecting products that align with their most specific needs, providing brands opportunities to create more personalized products. ### Enhanced Intimate Skincare Rituals Trend With consumers prioritizing enhanced intimate skincare practices as part of regular self-care routines, brands are developing niche, gentle and safe offerings designed to be used in sensitive skin areas. ## What the Soap-Free trend means for industry ### For Clean Beauty Industry The movement towards cleaner beauty products with all-natural and organic ingredients has made room for brands to develop soap-free products that cater to individuals with sensitive skin and hair and promote safe and effective cleansing. ### For Sustainable and Environmentally-Friendly Industry The trend towards soap-free cleansing products is in line with the sustainable and environmentally-friendly movement as brands aim to reduce waste and the use of single-use plastics through revolutionizing traditional product formats. ### For Personalized Skincare Industry The trend of creating more personalized product ranges as part of skincare industry expansion has provided opportunities for brands to create more tailored products that fulfill specific skincare and hygiene needs, including soap-free cleansing options that meet the needs of those with sensitive skin and hair. ## Workshop question How is your brand prioritizing consumers' more niche needs and preferences? ## Trend signals for Soap-Free Trend score 3.9 out of 10, from popularity 65%, activity 43%, freshness 10%. - Popularity: 65% - Activity: 43% - Freshness: 10% ## Examples of the Soap-Free trend 4 featured examples from Apr 21, 2020 to Jun 22, 2021. - [PH-Balanced Intimate Care Products](https://www.trendhunter.com/trends/clean-body-wash-1): The Frank Body Clean Body Wash is Gentle, Vegan and Soap-Free (Category: Lifestyle) Implication: Companies can leverage the growing demand for gentle and safer skincare products to offer clean and vegan skincare options for all skin types. - [Soap-Free Body Bars](https://www.trendhunter.com/trends/body-bars): Foamie's Two-in-One Papaya & Oat Milk Body Bar Cleanses and Moisturizes (Category: Fashion) Implication: Alternative ingredients and eco-friendly packaging can provide innovative solutions for personal hygiene products. - [Unscented Biodegradable Solid Washes](https://www.trendhunter.com/trends/hair-body-solid-cleanser-unscented): BRAVO SIERRA Debuted the Eco Hair & Body Solid Cleanser (Category: Eco) Implication: The personal care industry can capitalize on the demand for eco-friendly products by developing biodegradable and sustainable options to reduce environmental impact. - [High-Quality Shampoo Bars](https://www.trendhunter.com/trends/shampoo-bars): Odacité's 552M Bar Promises Professional Results Without Plastic Waste (Category: Fashion) Implication: The trend towards eco-friendly and natural ingredients creates opportunities for disruptive innovation in the personal care industry to cater to consumer demand. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)