# Snap Discourse More language-learning tools means less lost-in-translation moments. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published May 21, 2012 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/snap-discourse ## Key Figures - Trend score: 1.6/10 - Evidence articles: 7 ## What is the Snap Discourse trend? **Snap Discourse:** With the rise of the Internet and other innovations in global connectivity, we are steadily becoming a more ubiquitous world. Aiding in this ubiquity are language-learning and translation tools that help people overcome language barriers both on- and offline. Learning a new dialect is easier than ever, and for those who don't want to learn, there are real-time translators that can be used on-the-go. What's more, an increasing number of brands are willing to include multi-language platforms in their wares, a strategy that allows for greater market capture and heightened brand loyalty. ## At a Glance - Evidence: 7 featured examples - Articles from: Aug 26, 2011 to May 21, 2012 - Published: May 21, 2012 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Snap Discourse trend ### Language-Learning Tools The rise of language-learning and translation tools help people overcome language barriers, both on- and offline, making it easier to connect with parts of the world that are unfamiliar and gain greater insight into local problems. ### Real-Time Translation Technology Real-time translation technology, whether in the form of voice recognition and machine-based translation or strip screen translators, transforms every experience into a multilingual one and removes a key barrier to accessing information. ### Scannable Language Learning Applications like Lingibli use QR codes to integrate language learning into everyday life and make it easier to practice new words in context. ## What the Snap Discourse trend means for industry ### For Language Learning and Translation Tools Companies that specialize in language-learning and translation tools should consider expanding their offerings with more advanced technologies that make language learning simpler and more convenient. ### For Travel and Tourism As world travel continues to increase in popularity, products like real-time translators and strip screen translators will become invaluable to those who cannot claim to be multilingual, contributing to a better, more seamless travel experience. ### For Social Media and Networking Multi-lingual social media websites break down language barriers and create the potential for greater global connectivity. ## Trend signals for Snap Discourse Trend score 1.6 out of 10, from popularity 23%, activity 17%, freshness 8%. - Popularity: 23% - Activity: 17% - Freshness: 8% ## Examples of the Snap Discourse trend 7 featured examples from Aug 26, 2011 to May 21, 2012. - [Scannable Language Learning](https://www.trendhunter.com/trends/lingibli-app): The Lingibli App Teaches Language Through QR Codes (Category: Tech) Implication: The development of QR code integration and personalized instruction can provide innovative solutions to language learning app developers. - [Language-Learning Speed Chats](https://www.trendhunter.com/trends/verbling): Verbling Helps You Learn a New Language Through Quick Interaction (Category: Social Good) Implication: Verbling's language-learning speed chats present an opportunity for EdTech companies to disrupt the traditional language learning market by offering convenient and interactive onl… - [Multi-Lingual Social Media](https://www.trendhunter.com/trends/social-media-mybabilon): Mybabilon.com Crashes Language Barriers (Category: Business) Implication: Social media companies can utilize translation technology to create a more inclusive and diverse user experience that helps reach a wider international audience. - [Real-Time Translators](https://www.trendhunter.com/trends/ntt-docomo1): You'll Never Need to Learn Another Language Thanks to NTT Docomo (Category: Tech) Implication: The integration of real-time translation capabilities in mobile devices presents opportunities for enhanced global communication and improved user experience. - [Strip Screen Translators](https://www.trendhunter.com/trends/view-trans): The View Trans Helps to Decode Foreign Languages from Written Text (Category: Tech) Implication: The View Trans strip screen translator presents opportunities for travel and tourism professionals to enhance the experience for international visitors by offering language transl… - [Translating News Platforms](https://www.trendhunter.com/trends/worldcrunch): Worldcrunch Makes Foreign Newspapers Accessible (Category: Tech) Implication: Language translation services have an opportunity to expand their offerings by catering to the needs of consumers who seek foreign news. - [Gifting Foreign Dialects](https://www.trendhunter.com/trends/rosetta-stone-holiday-campaign): Rosetta Stone Holiday Campaign Wants You to Give the Gift of Language (Category: Marketing) Implication: Disruptive Innovation Opportunity: Designing innovative language-learning software that is user-friendly, engaging, and provides quick results. ## Recent trend clusters - 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