# Caffeinated Confections Snacks infused with caffeine for an uncommon way to energize. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Dec 28, 2012 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/snacks-infused-with-caffeine ## Key Figures - Trend score: 1.4/10 - Evidence articles: 6 ## What is the Caffeinated Confections trend? **Caffeinated Confections:** One of the fastest growing product categories in the world, the energy drinks market rose to $35 billion in 2011. This astounding growth has led brands to create spin-off products in an attempt to capitalize on the increasing number of consumers who want instant energy. These products include candies and snacks spiked with caffeine, such as popcorn and mini donuts, which offer the same energy-boosting properties but in the form of a tasty treat. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 13 to Nov 26, 2012 - Published: Dec 28, 2012 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Caffeinated Confections trend ### Alternative Caffeine Delivery Brands are creating spin-off products in an attempt to capitalize on the increasing number of consumers who want instant energy that are also palatable. ### Combining coffee flavors Brands are combining the taste of coffee with other snacks such as gummies, candies, and popcorn to provide an instant energy boost. ### Energy for gamers Brands are specifically targeting the gaming community with caffeine and energy-infused snacks for endless gaming sessions. ## What the Caffeinated Confections trend means for industry ### For Food and Beverage Industry This sector has the most opportunities to innovate with the addition of caffeine to its products, combining taste with energy for a broader audience. ### For Gaming Industry This sector can partner with food companies creating new products to enhance the gaming experience with caffeine and energy infused snacks, appealing to gamers directly. ### For Health and Wellness Industry This industry can take advantage of the combination of caffeine with healthy antioxidants, protein and B-complex vitamins to create healthier alternatives to traditional energy drinks. ## Trend signals for Caffeinated Confections Trend score 1.4 out of 10, from popularity 20%, activity 15%, freshness 8%. - Popularity: 20% - Activity: 15% - Freshness: 8% ## Examples of the Caffeinated Confections trend 6 featured examples from Apr 13 to Nov 26, 2012. - [Spiked Donut Pops](https://www.trendhunter.com/trends/brit-co-blog): The Brit & Co. Blog Shows How to Make an Alcohol-Infused Treat (Category: Lifestyle) Implication: Introducing new flavors and combinations in desserts and beverages. - [Gamer-Refuelling Nuts](https://www.trendhunter.com/trends/gamer-refuelling-nuts): Gamer Food Caffeinated Energy Snacks are Good for 48-Hour Gaming Sessions (Category: Tech) Implication: The gaming industry has an opportunity to collaborate with food manufacturers to develop and market specialized energy-boosting snacks for gamers. - [Caffeinated Candy Bears](https://www.trendhunter.com/trends/energy-gunny-bears): Energy Gummy Bears are Both Palatable and Packed with Power (Category: Lifestyle) Implication: Opportunity for confectionery companies to expand their product offerings by incorporating energy-boosting ingredients in their candy products. - [Caffeinated Candies](https://www.trendhunter.com/trends/cracker-jackd-snacks): Enjoy the Best of Both Worlds with Cracker Jack'd Snacks (Category: Lifestyle) Implication: Caffeinated snacks are a disruptive innovation opportunity for the snack food industry, as they can generate new markets and tap into a growing demand for multifunctional snacks. - [Caffeine-Packed Snacks](https://www.trendhunter.com/trends/cracker-jackd): Cracker Jack'D Power Bites are Coffee-Flavored and Pack an Energy Punch (Category: Lifestyle) Implication: Opportunity for snack food manufacturers to innovate and create caffeine-infused snack options that cater to consumers' need for energy and flavor. - [Caffeinated Cinema Snacks](https://www.trendhunter.com/trends/bio-fuel-popcorn): The Bio Fuel Popcorn Provides a Jolt of Energy (Category: Lifestyle) Implication: The food and beverage industry has the potential to explore more caffeinated snack options as consumers seek out convenient and energizing food choices. ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)