# Snack-Inspired Cheese Brands are infusing distinct flavors into standard cheese products. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Aug 7, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/snackinspired-cheese ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Snack-Inspired Cheese trend? **Snack-Inspired Cheese:** Sweet or sour, brands with cheese products are incorporating snack flavors—whether it's chips, chocolate, popular desserts, or something else—into their recipes. Spanning from spreadable cheeses to cheese sauces in popular dishes such as mac and cheese, these flavor hybrids bring something new to the consumption experience. ## The consumer insight behind the Snack-Inspired Cheese trend When looking to indulge, more adventurous consumers tend to opt-in for novelty flavors that promise them a new tasting experience, creating a demand for a diverse market with unconventional options. Driven not only by a sense of curiosity about a particular flavor, this desire manifests as consumers attempt to expand on traditional offerings without staying too far from the satisfaction of their favorite go-to indulgences. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 11, 2019 to Aug 7, 2020 - Published: Aug 7, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Snack-Inspired Cheese trend ### Snack-Inspired Cheese Cheese brands are incorporating snack flavors into their products, creating a demand for a market with unconventional options. ### Texture Innovation in Dairy Products Incorporating texture innovations in cottage cheese products has opened up the market to more adventurous and texture-sensitive consumers. ### Confectionery-Inspired Dairy Products Collaborations between dairy and confectionery brands, such as Philadelphia and Cadbury, are creating new and interesting flavor profiles for dairy products. ## What the Snack-Inspired Cheese trend means for industry ### For Dairy Industry The dairy industry can leverage these trends to expand their product offerings and attract more adventurous consumers. ### For Snack Food Industry Snack food companies can partner with cheese brands like Utz and Zapp's to expand their market reach and create new products. ### For Confectionery Industry Confectionery companies can leverage collaborations with dairy brands to create new and unique flavor profiles for dairy products. ## Workshop question Conceptualize a hybrid product with flavors, borrowed from an adjacent industry. ## Trend signals for Snack-Inspired Cheese Trend score 3.5 out of 10, from popularity 57%, activity 40%, freshness 9%. - Popularity: 57% - Activity: 40% - Freshness: 9% ## Examples of the Snack-Inspired Cheese trend 4 featured examples from Nov 11, 2019 to Aug 7, 2020. - [Chocolate-Inspired Cream Cheeses](https://www.trendhunter.com/trends/cream-cheese-flavor): Philadelphia and Cadbury Partnered for a New Cream Cheese Flavor (Category: Marketing) Implication: Collaborations between food brands can result in new and exciting taste experiences for consumers. - [Chip-Inspired Frozen Appetizers](https://www.trendhunter.com/trends/frozen-appetizer): These Appetizers Capture the Flavors of Chips & Cheese Balls (Category: Lifestyle) Implication: Opportunity for frozen food companies to tap into the demand for unique and flavorful appetizers. - [Snack-Inspired Macaroni Meals](https://www.trendhunter.com/trends/cheetos-mac-n-cheese): Cheetos Mac 'n Cheese Appeals to Snackers Who Love Cheesy Flavors (Category: Lifestyle) Implication: Opportunity for snack food companies to expand their product lines with snack-inspired macaroni and cheese products. - [Smooth Cottage Cheese Cups](https://www.trendhunter.com/trends/cottage-cheese-snack): DairyPure Smooth Cottage Cheese Snacks Offer a New Texture Experience (Category: Lifestyle) Implication: The dairy industry can capitalize on the trend of smooth cottage cheese snacks by expanding their product offerings and appealing to new consumer preferences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)