# Snacking Prestige Junk food brands adopt a more refined aesthetic to create exclusive appeal. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Oct 10, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/snacking-prestige ## Key Figures - Trend score: 5.3/10 - Evidence articles: 4 ## What is the Snacking Prestige trend? **Snacking Prestige:** Seeking to heighten ordinary snack food items, brands are adopting a more upscale look. Using packaging designs reminiscent of imagery seen in fashion and contemporary art, brands are adding elements associated with luxury goods to add a sense of sophistication to everyday snacking. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 5 to Aug 7, 2014 - Published: Oct 10, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Snacking Prestige trend ### Upscale Snack Packaging Brands are adopting a more luxurious or modern packaging design, transforming ordinary snacks into upscale products. ### Hipster Branded Snacks New brands are creating snacks that appeal to young adults with unique packaging designs and quirky branding. ### Unusual Flavors and Branding Snack brands are using unusual flavors and space-themed packaging to add a fun and exciting element to their products. ## What the Snacking Prestige trend means for industry ### For Food and Beverage The food and beverage industry has an opportunity to explore creative snack packaging and unusual flavor combinations to differentiate their products. ### For Graphic Design and Art Graphic designers and artists can capitalize on the trend of transforming snack packaging into a more refined or quirky aesthetic. ### For Sustainability There is an opportunity for sustainability-focused businesses to create stylish and eco-friendly packaging for snack products to appeal to consumers' environmental concerns. ## Trend signals for Snacking Prestige Trend score 5.3 out of 10, from popularity 72%, activity 78%, freshness 8%. - Popularity: 72% - Activity: 78% - Freshness: 8% ## Examples of the Snacking Prestige trend 4 featured examples from Jun 5 to Aug 7, 2014. - [Fashionable Snack Packaging](https://www.trendhunter.com/trends/fruit-crisps): Emily Fruit Crisps Pouches Feature High-Fashion Fruit Prints (Category: Lifestyle) Implication: The health food industry can explore the potential of creating snacks specifically targeted at women, leveraging health benefits and indulgent qualities to appeal to this market s… - [Luxe Potato Chip Branding](https://www.trendhunter.com/trends/chips-packaging): This Smithuis Flavoured Chips Packaging is Designed by Peter Braakhuis (Category: Marketing) Implication: Innovative ways to repurpose food waste and create new gourmet products can be explored within this industry. - [Hipster Chip Branding](https://www.trendhunter.com/trends/branded-potato-chips): This Line of Branded Potato Chips Looks Modern and Quirky (Category: Lifestyle) Implication: Incorporating hipster branding into snack products can help brands differentiate themselves and tap into new market segments. - [Spacey Chip Packaging](https://www.trendhunter.com/trends/natural-potato-chips): Earth Control Natural Potato Chips Flavors Are Really Out of This World (Category: Lifestyle) Implication: Food and beverage brands can leverage creative packaging and unique flavor combinations to stand out in a crowded market and appeal to adventurous consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)