# Snackified Protein Meat is reformatted into familiar snack foods for heightened convenience. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 27, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/snackified-protein ## Key Figures - Trend score: 3.5/10 - Evidence articles: 5 ## What is the Snackified Protein trend? **Snackified Protein:** Changing the way hearty protein items like meat is consumed, brands are turning to familiar snack food forms for both convenience and familiarity. Reformatting meat and pork products into snack bars and chips, brands are seeking to not only make protein sources more accessible for everyday consumption, but also redefine meat products as a more approachable food item. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 17 to Aug 17, 2016 - Published: Apr 27, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Snackified Protein trend ### Reformatted Meat and Pork Products Meat and pork products are being reformatted into snack bars and chips for convenience and to make protein sources more approachable. ### Small Portions of Protein as Snacks Protein is being consumed in smaller portions and is making the transition from dinner's main course to a staple snack food. ### Pairing Meat Snacks with Alcoholic Beverages Meat snacks are being paired with certain kinds of beer, appealing to both the health-conscious and those looking for satisfying snacks at their local pub. ## What the Snackified Protein trend means for industry ### For Processed Meat Snacks The meat snack industry is expanding in innovative ways, with brands offering a variety of small-batch, chip-inspired, and prepackaged meat snacks. ### For Convenience Foods Convenience is a key factor driving the reformulation of meat and pork products into snack bars and chips, as well as the creation of pre-portioned meat snacks for on-the-go consumption. ### For Alcohol Industry Pairing meat snacks with certain types of beer offers opportunities for both the meat snack and alcohol industries to tap into evolving consumer tastes and preferences. ## Workshop question What lifestyle trend has been alluding your product category and what tweaks need to be made in order to tap into that market? ## Trend signals for Snackified Protein Trend score 3.5 out of 10, from popularity 41%, activity 56%, freshness 8%. - Popularity: 41% - Activity: 56% - Freshness: 8% ## Examples of the Snackified Protein trend 5 featured examples from Mar 17 to Aug 17, 2016. - [Snack-Sized Sausages](https://www.trendhunter.com/trends/smallbatch-meat): Duke's Small-Batch Meat Snacks Provide Consumers with a Boost of Protein (Category: Lifestyle) Implication: Introducing innovative small-batch meat snack products to meet the increasing demand for protein-rich snacks. - [Prepackaged Meat Snacks](https://www.trendhunter.com/trends/deli-snackers): Land O’Frost's New Deli Snackers are a Protein-Rich Snack Option (Category: Lifestyle) Implication: The packaging industry can seize the opportunity to create innovative, on-the-go packaging for portable snacks. - [Flavored Salmon Snacks](https://www.trendhunter.com/trends/salmon-bites): 'Dear North' Makes Snack-Sized Salmon Bites in Wild Flavors (Category: Lifestyle) Implication: Health-focused food companies can capitalize on the demand for nutritious and flavorful snack options. - [Chip-Inspired Meat Snacks](https://www.trendhunter.com/trends/snack-collection): The Flodins Meat Snack Collection Features Chip and Chunk Varieties (Category: Lifestyle) Implication: The meat snack industry continues to expand and diversify its offerings to meet the demands of consumers looking for new and unique snack options. - [Protein-Rich Bar Snacks](https://www.trendhunter.com/trends/dried-meat): Clever & Keg Dried Meat Snacks are the Perfect Pairing for a Pint (Category: Lifestyle) Implication: The food and beverage industry can explore new ways to create protein-rich snacks that enhance the overall drinking experience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)