# Snackified Main Course Snacks are remixed with hearty, indulgent ingredients to fulfill cravings. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 9, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/snackified-main-course ## Key Figures - Trend score: 2.5/10 - Evidence articles: 6 ## What is the Snackified Main Course trend? **Snackified Main Course:** Eliminating the need for standalone main course meals, consumers are experimenting with flavors and ingredients to create more filling snack food options. Brands are not only re-inventing snack foods to add more novelty to the eating experience, but they’re also making traditionally time-consuming meals more efficient, freeing up time for the consumer. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 3, 2015 to Jan 18, 2017 - Published: Feb 9, 2016 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Snackified Main Course trend ### Snackification Consumers are experimenting with hearty and indulgent snacks to replace traditional main course meals. ### Novel Snack Foods Brands are reinventing snack foods to add more novelty to the eating experience. ### Microwave-Friendly Snacks The demand for microwave-friendly foods is growing among millennials and gen Z consumers. ## What the Snackified Main Course trend means for industry ### For Food & Beverage The food and beverage industry can incorporate snackification to create unique and fulfilling snacks for consumers. ### For Frozen Foods The frozen food industry can explore microwave-friendly snacks that are convenient and easy to prepare for the busy consumer. ### For QSR Restaurants Quick-service restaurants can take advantage of novel snack foods, offering unique and flavorful options to consumers. ## Workshop question How can you accommodate the busy on-the-go consumer's demands for hyperconvenience? ## Trend signals for Snackified Main Course Trend score 2.5 out of 10, from popularity 33%, activity 35%, freshness 8%. - Popularity: 33% - Activity: 35% - Freshness: 8% ## Examples of the Snackified Main Course trend 6 featured examples from Dec 3, 2015 to Jan 18, 2017. - [Frozen Grilled Cheese Turnovers](https://www.trendhunter.com/trends/frozen-grilled-cheese): Velveeta's Stuffed Grilled Cheese Snacks are Microwave-Friendly (Category: Lifestyle) Implication: The frozen food industry can explore new product concepts by capitalizing on the demand for quick and easy, microwaveable options like Velveeta's frozen grilled cheese snacks. - [Iconic Cheeseburger Pierogies](https://www.trendhunter.com/trends/pierogi-recipe): This Unconventional Pierogi Recipe is Inspired by McDonald's Bic Mac (Category: Lifestyle) Implication: Fast food companies can expand their market by creating recipes using their popular ingredients as a new category for consumers. - [Spicy Cheese Donuts](https://www.trendhunter.com/trends/chicken-donut): Cabana Brazilian Barbecue Restaurants Serve a Spicy Malagueta Chicken Donut (Category: Lifestyle) Implication: Restaurants, cafes and bars can add savory and gluten-free snacks that cater to a diverse clientele with distinct taste preferences. - [Steak-Topped Nacho Dishes](https://www.trendhunter.com/trends/marinated-steak): The New 'BOSS Nachos' Feature Generous Portions of Marinated Steak (Category: Lifestyle) Implication: Fast food chains can focus on offering unique menu items to stay ahead of competition. - [Sandwich-Inspired Skillet Fries](https://www.trendhunter.com/trends/skillet-fries): The Loaded Philly Cheesesteak French Fries Have Lots of Toppings (Category: Lifestyle) Implication: The trend of loaded fries presents an innovation opportunity for frozen food companies to offer more gourmet and unique options for their product line. - [Reuben-Style French Fries](https://www.trendhunter.com/trends/irish-nachos): These Homemade Irish Nachos are Topped With Deli-Themed Ingredients (Category: Lifestyle) Implication: The food and beverage industry can explore the trend of gourmet french fries to create unique menu items that appeal to consumers' desire for indulgent and flavorful options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)