# Snackified Collagen Edible collagen comes in convenient on-the-go protein bar packages. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Oct 10, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/snackified-collagen ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Snackified Collagen trend? **Snackified Collagen:** With protein bars already a mainstay in the pantries of the health-minded consumer, superfood ingredient collagen is hopping on the convenient snacking wagon as a natural progression from beverage mix-in. A dual-purpose ingredient that promotes internal health while promising to rewind the clock aesthetically, collagen's widespread appeal hits the perfect medium for the pro-millennial demographic looking for a quick fix and healthy indulgences. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 26 to Sep 16, 2017 - Published: Oct 10, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Snackified Collagen trend ### Edible Collagen Consumers are looking for snack products infused with collagen, an ingredient that promotes internal health while promising anti-aging benefits. ### Nutritious Snack Bars Protein-packed snack bars that combine nuts and seeds along with collagen present a disruptive opportunity for health-focused consumers looking for convenience and anti-aging benefits. ### Dual-Purpose Ingredients Brands that incorporate ingredients with benefits for both internal and external health are likely to appeal to pro-millennial consumers who seek quick and natural ways to indulge in healthy snacking. ## What the Snackified Collagen trend means for industry ### For Food and Beverage The food and beverage industry can explore the inclusion of collagen in snack products to cater to wellness-conscious consumers who are looking for convenient and healthy nutrition options. ### For Supplement The supplement industry can explore innovative ways of incorporating collagen in nutritional supplements to provide alternatives to consumers looking for natural and anti-aging supplement options. ### For Beauty Including collagen in beauty products presents a disruptive opportunity for the beauty industry to cater to a growing consumer demand for products that enhance internal and external health and beauty. ## Workshop question What is the easiest way to consume your product and how can you facilitate that consumption? ## Trend signals for Snackified Collagen Trend score 4.0 out of 10, from popularity 50%, activity 63%, freshness 8%. - Popularity: 50% - Activity: 63% - Freshness: 8% ## Examples of the Snackified Collagen trend 4 featured examples from Jul 26 to Sep 16, 2017. - [Collagen-Rich Cookie Bars](https://www.trendhunter.com/trends/cookie-bars): NeoCell's Cookie Bars Boast 12 to 13 Grams of Protein Per Serving (Category: Lifestyle) Implication: Collagen supplement companies can expand their product lines and innovate by incorporating collagen into snack and beverage products. - [Protein-Rich Collagen Bars](https://www.trendhunter.com/trends/nut-butter-bars): NuttZo's Nut Butter Bars are Packed with Seven Nuts and Seeds (Category: Lifestyle) Implication: The health and wellness industry can benefit from creating collagen-rich snack products to cater to consumers' desire for anti-aging and convenient nutrition. - [Collagen Snack Bars](https://www.trendhunter.com/trends/beauty-food): Kalumi Makes a Trio of 'Beautyfood' Collagen Protein Bars (Category: Lifestyle) Implication: The health snack industry can explore opportunities to incorporate collagen into their product offerings, tapping into the growing demand for collagen-rich snacks. - [Grass-Fed Collagen Bars](https://www.trendhunter.com/trends/collagen-bars): Primal Kitchen's Snack Protein Bars Boast Grass-Fed Hydrolyzed Collagen (Category: Lifestyle) Implication: Opportunity for the food and beverage industry to innovate collagen-enriched snacks and grain-free protein bars. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)