# Snackable Webisode Teenage multitaskers seek short and share-worthy online video series. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Dec 9, 2016 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/snackable-webisode ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Snackable Webisode trend? **Snackable Webisode:** In order to engage the teenage digital native, online video turns to humorous, crowd-sourced and semi-educational content that requires minimal commitment from the viewer. With even shorter attention spans than their Millennial predecessors, Gen Z prefer shorter bursts of story-based media that they can play on their tablets while simultaneously texting their friends via the latest superphones and streaming a show on TV as background noise. Slightly subversive and snackable webseries are extremely sharable as they give viewers a chance to show off their media-prowess, in turn, generating a loyal teen following. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 18 to Oct 25, 2016 - Published: Dec 9, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America, Europe ## Themes within the Snackable Webisode trend ### Short-form Video Content Creating humorous, snappy and bite-sized video content to cater to Gen Z with shorter attention spans ### Branded Webseries Developing unconventional and quirky webseries like 'The End Times Girls Club' with a female-centric target market to boost audience engagement ### Interactive Fan Engagement Engaging fans in the creative process through interactive competition elements like Twitter polls to decide players for the 'Wembley Cup 2016' ## What the Snackable Webisode trend means for industry ### For Digital Media and Entertainment Developing platforms and content that cater to evolving consumption habits of the digitally-savvy demographic ### For Marketing and Advertising Incorporating unconventional and humorous marketing programs to gain traction and boost engagement ### For Consumer Goods and Services Innovating new interactive branded content to engage consumers with humor and entertainment ## Workshop question Is your company prepared to adjust its strategy in order to capture the attention of Gen Z? ## Trend signals for Snackable Webisode Trend score 2.9 out of 10, from popularity 59%, activity 21%, freshness 8%. - Popularity: 59% - Activity: 21% - Freshness: 8% ## Examples of the Snackable Webisode trend 4 featured examples from Mar 18 to Oct 25, 2016. - [Competitive Sports Webseries](https://www.trendhunter.com/trends/wembley-cup): EE is Collaborating with YouTubers for the 'The Wembley Cup' Series (Category: Marketing) Implication: There is an opportunity to create more engaging sports content by collaborating with popular YouTubers and incorporating interactive elements. - [Raccoon Cooking Tutorials](https://www.trendhunter.com/trends/raccookin): Geico's 'Raccookin' Ads Feature Raccoons Parodying Food Tutorials (Category: Marketing) Implication: The food and beverage industry can explore innovative ways to promote their products through parody food tutorials and creative recipes. - [Stylish Survival Webseries](https://www.trendhunter.com/trends/end-times-girls-club): The 'End Times Girls Club' Offers Tips for Keeping Cute Post-Apocalypse (Category: Pop Culture) Implication: Exploring opportunities for creative content creation that targets niche audiences and leverages satire and humor for engagement. - [Music-Streaming Video Series](https://www.trendhunter.com/trends/spotify-video): Spotify Video is Launching 12 Original Series on the Theme of Music (Category: Business) Implication: Potential for music-streaming services to expand their offerings and differentiate themselves from competitors through original video content. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)