# Snackable Supplement Vitamins and supplements are packaged in snack forms. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 13, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/snackable-supplement ## Key Figures - Trend score: 4.3/10 - Evidence articles: 6 ## What is the Snackable Supplement trend? **Snackable Supplement:** Health conscious consumers are no longer only turning to vitamins and supplements in pill or beverage form, and now expect health brands to provide such ingredients in the snacks they offer--offering multiple benefits in one product. ## The consumer insight behind the Snackable Supplement trend For consumers who spend the majority of their time working and managing their households, wellness-based routines are not always a priority as they can take up too much time. Individuals who are busy but want to prioritize mindful rituals look for ways to incorporate them into their routine--ensuring a seamless transition that benefits their health in the long term. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 26, 2017 to Mar 8, 2019 - Published: Mar 13, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Snackable Supplement trend ### Snackable Supplements Health enthusiasts expect supplements in snack forms for convenience. Explore supplement delivery systems particularly in the snacking space ### Functional Ingredients Manufacture snacks with added health functionality. Explore production methods that increase the nutritional value of ingredients ### Convenience Eating Incorporate habit-forming into healthy diets. Create healthy snacks that fit into the consumer's daily routine ## What the Snackable Supplement trend means for industry ### For Food and Beverage Create snacks with functional ingredients that would address specific health goals and supplement the diet ### For Health and Wellness Market snacks as health supplements, tapping into fitness and wellness trends ### For Pharmaceuticals Investigate the creation of healthier snackable supplements as alternatives to pills or capsules ## Workshop question How coul your brand reformat the platform through which one of its products/services is offered? ## Trend signals for Snackable Supplement Trend score 4.3 out of 10, from popularity 64%, activity 57%, freshness 8%. - Popularity: 64% - Activity: 57% - Freshness: 8% ## Examples of the Snackable Supplement trend 6 featured examples from Jul 26, 2017 to Mar 8, 2019. - [Sashimi Snack Supplements](https://www.trendhunter.com/trends/supplement-packets): Kaisho's Supplement Packets are Filled with Tuna, Salmon & Sweet Shrimp (Category: Lifestyle) Implication: The pharmaceutical industry can explore the innovation opportunity of creating fish-based supplement packets as an alternative to traditional vitamin supplements. - [Sleep-Supporting Snacks](https://www.trendhunter.com/trends/bedtime-snack): Goodnight's Bedtime Snack Contains Magnesium and L-Theanine (Category: Lifestyle) Implication: The snack food industry can capitalize on the trend of nighttime indulgences by creating new and unique products that combine the enjoyment of snacking with the benefits of sleep… - [Collagen Snack Bars](https://www.trendhunter.com/trends/beauty-food): Kalumi Makes a Trio of 'Beautyfood' Collagen Protein Bars (Category: Lifestyle) Implication: The health snack industry can explore opportunities to incorporate collagen into their product offerings, tapping into the growing demand for collagen-rich snacks. - [Brain-Boosting Snack Bars](https://www.trendhunter.com/trends/brain-food-snack): IQ BAR's High-Fat, Low-Carb Brain Food Snacks Nourish the Mind (Category: Lifestyle) Implication: The creation of functional snack bars that incorporate brain-boosting nutrients presents an opportunity for snack food companies to target health-conscious consumers with unique a… - [Health-Focused Vegan Superfood Bars](https://www.trendhunter.com/trends/vegan-superfood-bar): fitvia Spotlights Its Tasty, Nutrient-Packed Berry Detox Bar (Category: Lifestyle) Implication: Opportunity to disrupt the health food industry by creating snacks that are both delicious and packed with beneficial nutrients. - [Antioxidant Supplement Sachets](https://www.trendhunter.com/trends/antioxidant-supplement): 'THRIVE Blast' Fights Free Radicals with Super Berries & Fruits (Category: Lifestyle) Implication: Opportunity to innovate within the health and wellness supplement industry by creating more convenient and potent antioxidant products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)