# Snackable Java Coffee culture takes a turn toward edible coffee treats with unexpected flavors. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Mar 21, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/snackable-java ## Key Figures - Trend score: 4.3/10 - Evidence articles: 5 ## What is the Snackable Java trend? **Snackable Java:** As adult snacking trends veer towards stronger and more potent flavors, unique ingredient combinations incorporating coffee are starting to gain prominence. Satisfying the desire for innovative flavor profiles while denoting an evolution in coffee culture, edible java concoctions are being found in increasingly unexpected formats. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 26, 2016 to Mar 23, 2017 - Published: Mar 21, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Snackable Java trend ### Innovative and Potent Flavors Adult snacking trends are veering towards stronger and more potent flavors, inspiring unique ingredient combinations with innovative flavor profiles. ### Convenient Caffeine Fixes Consumers are seeking energy-boosting snacks on-the-go, with solid coffee snacks and cold brew popsicles among the sought-after choices. ### Unconventional Flavor Pairings As consumers continue to explore unique flavor combinations, coffee-infused products like caffeinated nut chocolates and whole grain coffee-flavored popcorn offer unexpected and balanced tastes. ## What the Snackable Java trend means for industry ### For Food and Beverage The food and beverage industry can capitalize on innovative flavor profiles and unique ingredient combinations to attract consumers seeking adventurous and unconventional tastes. ### For Caffeine Products The caffeine products industry has the opportunity to expand beyond traditional drinks, as consumers seek convenient and alternative ways to consume caffeine. ### For Snack Foods The snack foods industry can tap into the growing desire for energy-boosting snacks, with products like coffee bars and caffeinated snacks appealing to consumers seeking portability and convenience. ## Workshop question How could your business harness a well-loved product or service to create something new and unexpected? ## Trend signals for Snackable Java Trend score 4.3 out of 10, from popularity 61%, activity 59%, freshness 8%. - Popularity: 61% - Activity: 59% - Freshness: 8% ## Examples of the Snackable Java trend 5 featured examples from Jul 26, 2016 to Mar 23, 2017. - [Caffeinated Nut Chocolates](https://www.trendhunter.com/trends/nut-chocolate): The 'Coffee Nut' M&Ms is a Crowd-Selected New Peanut Flavor (Category: Lifestyle) Implication: Disruptive innovation opportunities in the confectionery industry to create new and exciting flavor profiles for chocolate-based products. - [Cold Brew Popsicles](https://www.trendhunter.com/trends/cafe-bars): 'Cafe Bars' are a Refreshing Treat Made with Ice Cream and Cold Brew Coffee (Category: Lifestyle) Implication: The Food & Beverage industry can explore the creation of innovative cold brew coffee products. - [Energizing Coffee Bars](https://www.trendhunter.com/trends/solid-coffee): 'Java Me Up' Brands Its Solid Coffee Snack as "Coffee That Never Spills" (Category: Lifestyle) Implication: The food and beverage industry can explore disruptive innovation opportunities by developing solid coffee snacks and on-the-go caffeinated snacks to cater to the evolving consumer… - [Whole Grain Coffee-Flavored Popcorn](https://www.trendhunter.com/trends/coffee-kettle-popcorn): Coffee Kettle Popcorn Offers Both Sweet and Savory Flavors (Category: Lifestyle) Implication: The innovation and development of various coffee-flavored snack products like NatureBox's Coffee Kettle Popcorn has the potential to disrupt the existing snack and packaging indus… - [Latte-Flavored Lollipops](https://www.trendhunter.com/trends/coffee-candy): These Confections from Leccare Lollipops Boast Coffee Candy Flavors (Category: Lifestyle) Implication: Confectionery companies can explore new coffee-flavored candy offerings to target coffee aficionados and expand their product range. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)