# Snackable Protein Classic meat products are reformatted as portable snacks. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jan 10, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/snackable-deli ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Snackable Protein trend? **Snackable Protein:** As consumers become warier of snacking on empty calories, they begin turning to their favorite meat products as trusted sources of satisfying sustenance and wholesome protein. Adapting to this shift in snacking culture, brands are repackaging meats like sausages into individually wrapped portable formats that are easy to grab on the go, for a protein-filled adult snack. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 4 to Nov 25, 2016 - Published: Jan 10, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Snackable Protein trend ### Protein Snacking Consumers are demanding high protein snacks in response to a growing awareness of health and wellness. ### Convenient Packaging The rise of grab-and-go culture has led to brands designing portable snack formats, pre-portioned for the busy consumer. ### Gourmet Snacking Consumers are more experimental in their search for new snack flavors and are looking for a unique taste experience. ## What the Snackable Protein trend means for industry ### For Food and Beverage The industry is responding to increased demand for healthier and protein-packed snack options, while creating new convenient snack formats for busy consumers. ### For Packaging Packaging solutions that address the need for portable, single-serving snack are in high demand. ### For Meat and Cheese Manufacturers are creating new taste experiences for consumers by combining meat and cheese in innovative ways that are both healthy and convenient. ## Workshop question How are you tapping into the consumer desire for convenience? ## Trend signals for Snackable Protein Trend score 3.6 out of 10, from popularity 48%, activity 51%, freshness 8%. - Popularity: 48% - Activity: 51% - Freshness: 8% ## Examples of the Snackable Protein trend 4 featured examples from Aug 4 to Nov 25, 2016. - [Snack-Sized Sausages](https://www.trendhunter.com/trends/smallbatch-meat): Duke's Small-Batch Meat Snacks Provide Consumers with a Boost of Protein (Category: Lifestyle) Implication: Introducing innovative small-batch meat snack products to meet the increasing demand for protein-rich snacks. - [Prepackaged Meat Snacks](https://www.trendhunter.com/trends/deli-snackers): Land O’Frost's New Deli Snackers are a Protein-Rich Snack Option (Category: Lifestyle) Implication: The packaging industry can seize the opportunity to create innovative, on-the-go packaging for portable snacks. - [Meat-Wrapped Cheese Snacks](https://www.trendhunter.com/trends/meat-and-cheese-snacks): Fiorucci Foods' Meat and Cheese Snacks are Packaged for Portability (Category: Lifestyle) Implication: Snack food companies can add meat and cheese products to their lineup, catering to consumers' demands for convenient, protein-based snacks. - [Cheese-Paired Sausage Snacks](https://www.trendhunter.com/trends/pep-n-cheddies): McSweeney's New Pep' N Cheddies Serve as a Balanced Snack Option (Category: Lifestyle) Implication: The snack food industry can tap into the growing demand for healthier and more convenient snack options with products like Pep' N Cheddies. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)