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# Snackable Comfort
Snack-sized Italian dishes bring restaurant quality to on-the-go consumers.

By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jun 29, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/snackable-comfort

## Key Figures

- Trend score: 3.2/10
- Evidence articles: 8

## What is the Snackable Comfort trend?

**Snackable Comfort:** Adapting to the genuine snacking habits of consumers, Italian restaurant classics are being resized to accommodate on-the-go snackers, lunch-packing employees and even late-night fridge-raiders. Individually packaged comfort foods that focus on premium and authentic ingredients also appeal to an increasing majority of adult consumers who don’t want to miss out on their favorite indulgences but would rather avoid the guilt of consuming an entire calorie-packed meal.

## At a Glance

- Evidence: 8 featured examples
- Articles from: Aug 26, 2016 to Jun 21, 2019
- Published: Jun 29, 2017
- Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection)
- Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Authenticity](https://www.trendhunter.com/megatrend/authenticity)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Themes within the Snackable Comfort trend

### Snackification

With the rise of busy lifestyles, consumers are seeking out snack-sized versions of indulgent restaurant classics.

### Portable Packaging

Single-serve, portion-controlled packaging is becoming increasingly popular in the food industry, as consumers seek out convenient options for on-the-go snacking.

### Miniaturization

With the trend towards snackification, there is also a growing demand for miniaturized versions of favorite snacks and desserts.

## What the Snackable Comfort trend means for industry

### For Food and Beverage

The food and beverage industry is constantly evolving to cater to changing consumer demands for on-the-go snacking and portable packaging.

### For Packaging

As consumers increasingly prioritize convenience and portability, packaging companies have the opportunity to innovate with single-serve, portion-controlled packaging that caters to this demand.

### For Convenience Stores

With busy lifestyles becoming increasingly common, convenience stores have the opportunity to cater to on-the-go consumers with snack-sized versions of indulgent restaurant classics and other grab-and-go options.

## Workshop question

Busy consumers often have to sacrifice quality for convenience. How can you preserve authenticity while accommodating the realistic lifestyles of your consumers?

## Trend signals for Snackable Comfort

Trend score 3.2 out of 10, from popularity 40%, activity 48%, freshness 8%.

- Popularity: 40%
- Activity: 48%
- Freshness: 8%

## Examples of the Snackable Comfort trend

8 featured examples from Aug 26, 2016 to Jun 21, 2019.

- [Ready-to-Eat Risotto Pots](https://www.trendhunter.com/trends/fontana-formiello-risotto): The Fontana Formiello Risotto Range is Shelf-Stable (Category: Lifestyle)
  Implication: The food and beverage industry can explore innovative ways to cater to the growing demand for convenient, healthy, and long-lasting ready-to-eat meals.
- [Bite-Sized Pizza Roll-Ups](https://www.trendhunter.com/trends/pizza-stix): These Pepperoni Pizza Stix Turn the Pie Into a Snack for Dipping (Category: Lifestyle)
  Implication: Disruptive innovation opportunity: Develop new food products that cater to the demand for convenient and novel snack options.
- [Prepackaged Mozzarella Cheese Snacks](https://www.trendhunter.com/trends/mozzarella-snack): The Lioni Fresh Mozzarella Snack Bites are 100 Calories Each (Category: Lifestyle)
  Implication: Disruptive innovation opportunity within the dairy industry to create new and convenient mozzarella snacks.
- [Meat-Wrapped Cheese Snacks](https://www.trendhunter.com/trends/meat-and-cheese-snacks): Fiorucci Foods' Meat and Cheese Snacks are Packaged for Portability (Category: Lifestyle)
  Implication: Snack food companies can add meat and cheese products to their lineup, catering to consumers' demands for convenient, protein-based snacks.
- [Miniature Italian Cakes](https://www.trendhunter.com/trends/mini-panettones): Bauli New Mini Panettones are the Perfect Size for Snacking (Category: Lifestyle)
  Implication: By offering innovative and snackable products, food and beverage companies could meet the growing demand for convenient and tasty food options that fit into people's busy lifestyl…
- [Dippable Cannoli Snacks](https://www.trendhunter.com/trends/cannoli-snack): Artuso Pastry's 'Cannoli Crisps' are Paired with Vanilla-Flavored Cheese (Category: Lifestyle)
  Implication: Bakeries have the opportunity to create innovative, flat versions of traditional pastries to cater to the demands of busy, on-the-go consumers.
- [Single-Serve Olive Pouches](https://www.trendhunter.com/trends/oloves): Oloves' Pitted, Seasoned Olive Snacks are Packaged in Portable Bags (Category: Lifestyle)
  Implication: Innovative packaging solutions are needed to cater to the demand for convenient, on-the-go snack options.
- [Snack-Sized Lasagna Cups](https://www.trendhunter.com/trends/mini-lasagnas): This Recipe Uses Wonton Wrappers to Create Mini Lasagnas (Category: Lifestyle)
  Implication: Companies in the food business can take advantage of the trend for quick bite-sized meals by creating ready-to-eat and easy-to-prepare snacks and appetizers.

## Recent trend clusters

- [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle)
- [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle)
- [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle)
- [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle)

## Trending in Lifestyle

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All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)
