# Snackable CBD The traditional protein bar is enhanced with the incorporation of CBD. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 22, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/snackable-cbd ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Snackable CBD trend? **Snackable CBD:** Protein bars are being enhanced with CBD in order to elevate the benefits of these traditional items. With the rise of CBD in performance-enhancement or post-workout recovery items, these products offer a portable, on-the-go form of consuming CBD in a way that speaks to the busy "wellness"-minded consumer. ## The consumer insight behind the Snackable CBD trend With the stigma attached to cannabis diminishing, health-conscious consumers are looking for convenient ways to introduce the plant into their daily routines. These consumers are turning to brands to incorporate CBD into multifunctional products they are already familiar with, to easily access its therapeutic properties along with other health-focused ingredients. This especially appeals to busy consumers who are trying to maintain an active and balanced lifestyle. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 5, 2017 to Jul 20, 2019 - Published: Jul 22, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Snackable CBD trend ### CBD-infused snacks CBD is being incorporated into traditional snack and protein bars to offer a portable, on-the-go form of consuming CBD ### Plant-based protein bars Brands are offering vegan and gluten-free options for consumers looking for a healthy and protein-packed snack ### Functional food CBD edibles have created a market for functional food to help consumers experienced amplified mornings, mid-day breaks, post-workout sessions and more ## What the Snackable CBD trend means for industry ### For Health food industry Brands are incorporating CBD and plant-based protein into snack bars to offer healthy and performance-enhancing options ### For Fitness industry CBD-infused sports nutrition bars are being marketed to athletes for workout recovery and performance boost ### For CBD industry CBD's popularity is leading to its incorporation into a range of products, with CBD-infused snacks being just one of them ## Workshop question How could your brand better prioritize the wellness-minded consumer? ## Trend signals for Snackable CBD Trend score 3.6 out of 10, from popularity 55%, activity 43%, freshness 8%. - Popularity: 55% - Activity: 43% - Freshness: 8% ## Examples of the Snackable CBD trend 5 featured examples from Sep 5, 2017 to Jul 20, 2019. - [CBD Sports Nutrition Bars](https://www.trendhunter.com/trends/sports-nutrition-bar): SNAAC CBD is a First-of-Its-Kind Bar Formulated with Hemp Cannabidiol (Category: Lifestyle) Implication: The sports nutrition industry can capitalize on the CBD trend by developing and marketing CBD-infused products that target athletic performance and recovery. - [CBD-Packed Protein Bars](https://www.trendhunter.com/trends/plant-powered-protein-bar): Beam's Plant-Powered Protein Bar Shares 20 Milligrams of CBD (Category: Lifestyle) Implication: The health and wellness industry can capitalize on the trend of CBD-infused protein bars by creating innovative products that cater to the growing demand for natural and functiona… - [CBD-Powered Workout Snacks](https://www.trendhunter.com/trends/cbd-recovery-bar): The Floyd's of Leadville CBD Recovery Bar is THC-Free (Category: Lifestyle) Implication: Nutrition and wellness industries can benefit from developing and marketing CBD-infused snacks and plant-based protein bars for consumers seeking health-focused alternatives. - [CBD Protein Bars](https://www.trendhunter.com/trends/cbd-protein): Pura Vida Makes Cannabis-Infused Superfoods Packed with Plant-Based Protein (Category: Lifestyle) Implication: Incorporating cannabis-infused superfoods can open up new markets and attract health-conscious consumers seeking alternative protein sources. - [CBD-Infused Recovery Bars](https://www.trendhunter.com/trends/recovery-bar): These BRIO CBD Bites Help Alleviate Pain, Axiety, and Stress (Category: Lifestyle) Implication: Innovative CBD-infused snacks and plant-based recovery foods can disrupt the traditional food and beverage industry. ## Recent trend clusters - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) - [Shelf Theater](https://www.trendhunter.com/protrends/shelf-ready-beverages) (Lifestyle) - [Stealth Satiety](https://www.trendhunter.com/protrends/stealth-satiety) (Lifestyle) ## Trending in Lifestyle - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Food-Powered Sonic Branding](https://www.trendhunter.com/trends/food-powered-sonic-branding) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)