# Snackable Brew A desire for customization prompts the addition of food to drinkable goods. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 15, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/snackable-brew ## Key Figures - Trend score: 2.6/10 - Evidence articles: 8 ## What is the Snackable Brew trend? **Snackable Brew:** As the DIY craze continues to dominate, techniques of customization are becoming more common, prompting consumers to add personalized touches to everyday goods. Seeking to make ordinary beverages more alluring, consumers are topping both sweet and alcoholic drinks with food to enhance texture and aesthetic appeal. Edible beverage toppings combine the extravagance of food accents with the need to improve everyday indulgences with more convenient, tailor-made approaches. ## At a Glance - Evidence: 8 featured examples - Articles from: Jun 4, 2012 to Aug 21, 2015 - Published: Apr 15, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Snackable Brew trend ### Customization Craze Consumers are adding personalized touches to everyday goods, prompting the addition of food to drinkable goods for enhanced texture and aesthetic appeal. ### Wacky Food Combinations Consumers are experimenting with unconventional food combinations, such as infusing bacon, candy or cookies into alcoholic beverages for a unique and adventurous taste experience. ### Healthy Boozy Drinks Consumers are adding alcohol to vegetable juices or infusing Greek yogurt to achieve frothy textures for healthier cocktail alternatives that still pack a punch. ## What the Snackable Brew trend means for industry ### For Food and Beverage The food and beverage industry can explore new product development opportunities for personalized food and drink toppings to meet consumer demand for customization. ### For Alcoholic Beverages The alcoholic beverage industry can innovate by incorporating unlikely food combinations, such as bacon or cookies, into drinks for a unique taste experience that appeals to adventurous consumers. ### For Health & Wellness The health and wellness industry can take advantage of the trend of healthy yet boozy drinks by exploring product development for vegetable juice or yogurt-infused alcoholic beverages. ## Trend signals for Snackable Brew Trend score 2.6 out of 10, from popularity 38%, activity 32%, freshness 8%. - Popularity: 38% - Activity: 32% - Freshness: 8% ## Examples of the Snackable Brew trend 8 featured examples from Jun 4, 2012 to Aug 21, 2015. - [Frothy Yogurt Cocktails](https://www.trendhunter.com/trends/pearls-before-swine): This Pearls Before Swine Drink Gets its Frothy Texture From Greek Yogurt (Category: Lifestyle) Implication: The cocktail mixology industry can explore the use of yogurt as a foaming agent to create new and innovative drink recipes. - [Drinkable Campfire Confections](https://www.trendhunter.com/trends/smores-hot-chocolate): The S’mores Hot Chocolate is Perfect for Summer and Winter (Category: Lifestyle) Implication: The food and beverage industry can incorporate campfire-inspired flavors and experiences into their product offerings, as well as using hybrid desserts to create new menu items an… - [Candy-Infused Cocktails](https://www.trendhunter.com/trends/peanut-butter-cup-martini): The Peanut Butter Cup Martini is an Intoxicating, Nutty Treat (Category: Lifestyle) Implication: Confectionery companies have an opportunity to create new product lines focused on candy flavors that can be used to infuse cocktails. - [Booze-Infused Carrot Elixirs](https://www.trendhunter.com/trends/boozy-veggie-beverages): Pinch Food Design's DIY Boozy Veggie Beverages are Healthy and Easy (Category: Lifestyle) Implication: Incorporating vegetable-based cocktails into restaurant menus and stores can attract health-conscious consumers and offer a unique selling point for businesses in the food and bev… - [Movie Theater Snack Milkshakes](https://www.trendhunter.com/trends/sugar-and-charm-caramel-popcorn-drink): This 'Sugar and Charm' Caramel Popcorn Drink is Sweet and Salty (Category: Lifestyle) Implication: The food and beverage industry can leverage unconventional flavor combinations to create innovative and palate-stimulating products. - [Sugar Plum Margaritas](https://www.trendhunter.com/trends/plum-cocktail): This Transitional Plum Cocktail Bridges the Gap Between Summer and Fall (Category: Lifestyle) Implication: The alcoholic beverages industry can explore the potential of incorporating plum flavors and creating transitional cocktails to appeal to consumers seeking new taste experiences. - [Alcoholic Bacon Beverages](https://www.trendhunter.com/trends/bacon-beverages): 'The Bacon Sour' Infuses Bacon Into its Alcoholic Mix (Category: Lifestyle) Implication: Food and beverage companies can explore the creation of bacon-infused alcoholic beverages to cater to consumers seeking unique and indulgent flavor experiences. - [Alcoholic Cookie Beverages](https://www.trendhunter.com/trends/oreo-drink): Michael Voltaggio Created an Oreo Drink Called 'Oreo Shandy' (Category: Lifestyle) Implication: Opportunity for alcoholic beverage manufacturers to explore new product lines, especially in the dessert and snack categories. ## Recent trend clusters - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) ## Trending in Lifestyle - [Holiday-Inspired Potato Chips](https://www.trendhunter.com/trends/holiday-inspired-potato-chips) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)