# Snack Time Sophistication The art of snacking is revamped for adult tastes and schedules. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Feb 19, 2014, updated Apr 12, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/snack-time-sophistication ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Snack Time Sophistication trend? **Snack Time Sophistication:** Previously associated with the playground, snack time is becoming a more accepted practice in adult circles. Tight schedules and weight management-related attempts at portion control make snacking an ideal strategy for adults looking to supplement meals. Simply satiating this need is not enough, however, as consumers demand snacks that suit their lifestyle and personal brand. This has resulted in more convenient, diet-friendly snacks boasting more sophisticated tastes. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 14, 2014 to Dec 16, 2015 - Published: Feb 19, 2014 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Snack Time Sophistication trend ### Sophisticated Snacking Adults demand snacks that suit their lifestyle and personal brand boasting more convenient, diet-friendly snacks with sophisticated tastes. ### Gluten-Free and Protein-Infused Treats Increasing demand for gluten-free and protein-infused snacks is leading to the creation of products like Enduro Bites and ProSno Ice Cream. ### Meal Supplements Meal replacement products are becoming a quick way to satisfy nutritional requirements with convenience and comforting flavors like Flavor Creations' Beef & Red Wine Casserole. ## What the Snack Time Sophistication trend means for industry ### For Food & Beverage The food and beverage industry must examine trends to create products that follow the ever-changing preferences of consumers. ### For Packaging Innovation in packaging design is necessary to draw attention to new products and create a sleek brand image, as demonstrated by ProSno Ice Cream. ### For Health & Wellness The increase of health concerns and awareness on the benefits of better nutrition has driven the demand for gluten-free and protein-infused snacks and meal supplements. ## Trend signals for Snack Time Sophistication Trend score 3.3 out of 10, from popularity 40%, activity 52%, freshness 8%. - Popularity: 40% - Activity: 52% - Freshness: 8% ## Examples of the Snack Time Sophistication trend 5 featured examples from Jan 14, 2014 to Dec 16, 2015. - [Snacking Subscription Boxes](https://www.trendhunter.com/trends/small-healthy-snacks): General Mills' Nibblr Subscription Box Delivers Small Healthy Snacks (Category: Lifestyle) Implication: The food and beverage industry has opportunities to create and market innovative healthy snack products to be featured in subscription boxes. - [Savory Meal Supplements](https://www.trendhunter.com/trends/meal-supplement): Flavor Creations Shinks Down a Hearty Dinner to a Portable Size (Category: Lifestyle) Implication: The health and wellness industry can tap into the trend of convenient meal supplements by offering nutritious and easily accessible options that cater to busy individuals. - [Protein Ice Cream Bars](https://www.trendhunter.com/trends/prosno-ice-cream): The Energizing ProSno Ice Cream Line Boasts Sleek Packaging (Category: Lifestyle) Implication: Innovative takes on frozen desserts can include incorporating protein or emphasizing premium packaging design. - [Fruity Gluten-Free Snacks](https://www.trendhunter.com/trends/glutenfree-snack): Enduro Bites is an All-Natural Energy Food for Health Nuts (Category: Lifestyle) Implication: The food and beverage industry has the opportunity to create innovative products to meet the growing demand for gluten-free and health-conscious snacking options. - [Gourmet Mascarpone Yogurts](https://www.trendhunter.com/trends/collective-dairy): The Collective Dairy Bosenberry Dessert is Fruity and Rich in Flavor (Category: Lifestyle) Implication: The dairy industry can capitalize on the trend of gourmet mascarpone yogurts by expanding their product lines to include premium dessert yogurts that blend a variety of high-quali… ## Recent trend clusters - [Protein Personalization](https://www.trendhunter.com/protrends/protein-personalization) (Lifestyle) - [Countertop Craft](https://www.trendhunter.com/protrends/countertop-craft) (Lifestyle) - [Ready Regimens](https://www.trendhunter.com/protrends/ready-regimens) (Lifestyle) - [Spooky Menus](https://www.trendhunter.com/protrends/spooky-menus) (Lifestyle) ## Trending in Lifestyle - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Real-Time Sunny Drink Maps](https://www.trendhunter.com/trends/cointreau-spicy-margarita-map) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)