# Smoothie-Themed Smoothie-inspired snacks and beverages pack natural flavors. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 3, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/smoothiethemed ## Key Figures - Trend score: 3.9/10 - Evidence articles: 8 ## What is the Smoothie-Themed trend? **Smoothie-Themed:** Food and beverage products are incorporating the flavors and ingredients of smoothies, and are then being marketed or branded as smoothie-based or inspired. These products range from snackable chocolates to ciders. ## The consumer insight behind the Smoothie-Themed trend Consumers have an appreciation for novelty, particularly when it comes to markets that tend to have ample choice that consumers might find overwhelming. Items that stand out for their unique branding, or traditional products that are arranged into new formats are able to draw attention and thus make the purchase decision process easier for consumers. ## At a Glance - Evidence: 8 featured examples - Articles from: Apr 15, 2019 to Mar 10, 2022 - Published: Feb 3, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Smoothie-Themed trend ### Smoothie-Inspired Products Food and beverage products are incorporating the flavors and ingredients of smoothies, and are marketed or branded as smoothie-based or smoothie-inspired products. ### Innovative Frozen Treats There is a growing trend towards innovative frozen treats that are healthier and incorporate superfoods and high-quality ingredients. ### Convenient Snacking Convenience is key, and consumers are looking for healthy and wholesome snacks that are easy to consume on-the-go. ## What the Smoothie-Themed trend means for industry ### For Food and Beverage Industry The food and beverage industry is seeing a rise in smoothie-inspired products as consumers look for healthier and more flavorful options. ### For Frozen Treats Industry The frozen treats industry is expanding with the introduction of innovative and healthier alternatives that incorporate superfoods and high-quality ingredients. ### For Snack Industry The snack industry is growing as consumers demand more healthy and convenient options that are easy to consume on-the-go. ## Workshop question How could your brand use novelty to get consumers' attention? ## Trend signals for Smoothie-Themed Trend score 3.9 out of 10, from popularity 60%, activity 47%, freshness 11%. - Popularity: 60% - Activity: 47% - Freshness: 11% ## Examples of the Smoothie-Themed trend 8 featured examples from Apr 15, 2019 to Mar 10, 2022. - [Smoothie-Inspired Chocolates](https://www.trendhunter.com/trends/smoothie-bar-collection): The Bixby & Co. Smoothie Bar Collection is Made with Coconut Milk (Category: Marketing) Implication: The confectionery industry can explore innovative product lines that combine smoothie flavors and chocolates to attract health-conscious consumers looking for indulgent treats. - [Smoothie-Inspired Snack Bites](https://www.trendhunter.com/trends/smoothie-balls): CaPao's Cacao-Fruit Smoothie Balls are Easy to Eat on the Go (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of cacao-based snack products by developing and marketing innovative and healthy snack options. - [Smoothie-Style Beers](https://www.trendhunter.com/trends/smoothie-beach): La Souche's Smoothie Beach Mixes Sour Beer with Fruit Puree (Category: Lifestyle) Implication: The trend towards smoothie-style beers may create opportunities for craft and microbrewers to expand their offerings and reach new markets. - [Smoothie-Inspired Candies](https://www.trendhunter.com/trends/neo-botanica): These Soft and Gummy Neo Botanica Candies Combine Fruit Puree & Juice (Category: Lifestyle) Implication: The food and beverage industry can leverage the trend of smoothie-inspired food products to create innovative and healthful offerings. - [Smoothie-Spiked Hard Seltzers](https://www.trendhunter.com/trends/smoothie-hard-seltzer): These Delicious Seltzers Are Inspired By Creamy Tropical Smoothies (Category: Lifestyle) Implication: Innovating in the alcoholic beverage industry by creating unique and flavorful products that appeal to a broad audience. - [Better-for-You Frozen Treats](https://www.trendhunter.com/trends/power-pops): Healthy Choice's Power Pops are Healthy Frozen Indulgences (Category: Lifestyle) Implication: The frozen dessert industry can benefit from adopting healthier ingredients and innovative product formats to cater to changing consumer preferences. - [Frozen Smoothie Mochi Bites](https://www.trendhunter.com/trends/smoothie-incredibites): Smoothie Incredibites Feature Real Fruit Puree in Sweet Rice Dough (Category: Lifestyle) Implication: Frozen food companies can expand their product line with innovative and healthy options like the My/Mochi Smoothie Incredibites. - [Smoothie-Inspired Ciders](https://www.trendhunter.com/trends/ciderboys-banana-bliss): The Ciderboys Banana Bliss Cider is a Limited-Edition Offering (Category: Marketing) Implication: Craft cider brands can explore the incorporation of unique flavors, such as banana and strawberry, to offer exceptional and unconventional cider options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)