# Smoked Libation Cocktails and spirits are elevated with subtle smokey additives. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 9, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/smoked-libation ## Key Figures - Trend score: 3.2/10 - Evidence articles: 6 ## What is the Smoked Libation trend? **Smoked Libation:** As scent and aroma continue to push the boundaries of cocktail experience, spirits and cocktail-making tools are being created in order to lend themselves to smokey, enthralling experiential beverages. This shift speaks to the new expectation of multi-sensory elements in order to satiate the short-lived attention span of modern consumers. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 25, 2016 to Apr 3, 2017 - Published: Jul 9, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Smoked Libation trend ### Multi-sensory cocktails Shift towards multi-sensory cocktails with smokey elements for enhanced experiential beverages. ### Infused libations Increase in infused libations like smoked cider and smoked tequila, allowing broad opportunities within the craft beverage industry. ### Cocktail smoking equipment Designing bar equipment that allows consumers to infuse their cocktails with woody and smokey flavors, democratizing cocktail smoking. ## What the Smoked Libation trend means for industry ### For Craft beverage The rise of infused craft beverages with smokey elements renders an enormous opportunity for the craft beverage industry to experiment with diverse flavors. ### For Mixology The shift towards multi-sensory cocktails opens up the mixology domain for discovering new cocktail experiences through the creation of appealing scent and aroma with smoked elements. ### For Bar and restaurant equipment Opportunities exist for disruptive innovation in the cocktail-making process, like developing bar and restaurant equipment that enables consumers to smoke their cocktails with wood chips, dried herbs or spices. ## Workshop question What sensorial element can you play up in order to emphasize the overall experience of your product for customers? ## Trend signals for Smoked Libation Trend score 3.2 out of 10, from popularity 47%, activity 40%, freshness 8%. - Popularity: 47% - Activity: 40% - Freshness: 8% ## Examples of the Smoked Libation trend 6 featured examples from Feb 25, 2016 to Apr 3, 2017. - [Libation-Infused Teas](https://www.trendhunter.com/trends/infused-teas): The Smith Whiskey & Brandy Infused Teas Blend Flavor Varieties (Category: Lifestyle) Implication: Tea companies can explore the infusion of alcoholic flavors to create a new line of unique and sophisticated teas. - [Cocktail Smoking Bar Equipment](https://www.trendhunter.com/trends/smoking-box): The Crafthouse Cocktail Smoking Box and Gun Infuses Woody Flavors (Category: Lifestyle) Implication: The beverage industry can explore disruptive innovation opportunities by incorporating cocktail smoking techniques and equipment to create new and exciting drink offerings. - [Scented Smokey Shaken Cocktails](https://www.trendhunter.com/trends/lifted-spirits): Lifted Spirits' 'The Wild East' Cocktail Features a Smoked Glass (Category: Lifestyle) Implication: The hospitality industry can incorporate these trends to enhance the overall drinking experience for customers and differentiate themselves in a crowded market. - [Smokey Gin Flavors](https://www.trendhunter.com/trends/smokey-gin): This Gin Features Flavors with a Kick That is Uncommon in Drinks of Its Kind (Category: Lifestyle) Implication: Disruptive innovation opportunity: Craft distilleries can experiment with creating their own line of smokey gin flavors to cater to a niche market. - [Smoke-Infused Tequilas](https://www.trendhunter.com/trends/silver-tequila): The Maestro Dobel Humito Silver Tequila is Made with 100% Blue Weber Agave (Category: Lifestyle) Implication: Distilleries can experiment with smoking techniques to create unique, high-end spirits. - [Smoky Maple Ciders](https://www.trendhunter.com/trends/hard-cider): This Woodchuck Hard Cider is Named After 'Campfire Pancakes' (Category: Lifestyle) Implication: Craft beverage companies can capitalize on the high demand for unique and flavorful products by experimenting with unconventional ingredients and flavors. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)