# Smoked Libation Consumers are opting for fall-friendly, campfire-inspired flavors. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 26, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/smoked-libation-consumers-are-opting-for-cozy-campfireready-beverages-this- ## Key Figures - Trend score: 2.4/10 - Evidence articles: 4 ## What is the Smoked Libation trend? **Smoked Libation:** Veering away from sweet beverages for fall, many consumers are opting for smoky, toasted flavors. Beverages that offer a woodsy twist immediately set themselves apart and liven up the drinking experience, and more heavily involve the aromatic aspect of flavor. Ultimately, consumers are searching for new ways to experience the comfort and coziness associated with colder seasons. ## At a Glance - Evidence: 4 featured examples - Articles from: May 19, 2014 to Sep 30, 2015 - Published: Mar 26, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Smoked Libation trend ### Smoky and Toasted Flavors Consumers are opting for smoky, toasted flavors in their beverages to enhance their taste experience and add aroma. ### Savory Cocktail Syrups Cocktail syrups with savory, smoky flavors - bacon, maple, jalapeno, etc. are increasingly popular among consumers. ### Hot Cocktails Hot cocktails are becoming increasingly popular and are being added to menus as a cozy fall and winter drink alternative. ## What the Smoked Libation trend means for industry ### For Food and Beverage The food and beverage industry can explore new ways to enhance the taste experience of consumers by incorporating smoky, toasted flavors in their products. ### For Hospitality and Tourism Hospitality professionals can incorporate hot cocktails, rustic and woodsy flavors in their drink options to create a cozy and comfortable ambiance for guests. ### For Alcohol Industry The alcohol industry can explore new market opportunities by creating cocktail syrups with unique flavors like bacon and maple that cater to consumer interest in savory beverages. ## Trend signals for Smoked Libation Trend score 2.4 out of 10, from popularity 36%, activity 29%, freshness 8%. - Popularity: 36% - Activity: 29% - Freshness: 8% ## Examples of the Smoked Libation trend 4 featured examples from May 19, 2014 to Sep 30, 2015. - [Jalapeno-Infused Cocktails](https://www.trendhunter.com/trends/moscow-mules): These Moscow Mules Contain a Spicy and Smoky Mezcal Instead of Vodka (Category: Lifestyle) Implication: Opportunities for bars and restaurants to capitalize on the trend of spicy-infused cocktails and the increasing interest in mezcal. - [Smoky Beer Cocktails](https://www.trendhunter.com/trends/sangrita): This Sangrita Recipe Fuses Beer with Citrus and Tomato Flavors (Category: Lifestyle) Implication: Opportunity for bars, restaurants, and hospitality businesses to offer innovative beer cocktails to their customers and attract new clients. - [Chai Tea Toddies](https://www.trendhunter.com/trends/hot-cocktail): This Maple Bourbon Hot Cocktail Recipe is Perfect For Autumnal Camping Trips (Category: Lifestyle) Implication: Opportunity for beverage companies to create and market maple bourbon and chai tea-based products. - [Maple Bacon Cocktail Syrups](https://www.trendhunter.com/trends/maple-bacon-cocktail): This Flavor Lets People Put a Modern Spin on Old Fashioneds (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introducing maple bacon flavored products in the food and beverage industry, including snacks, beverages, and sauces. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)