# Smartphone Surveillance Mobile devices are updated with increased security to ease consumer fears. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Aug 19, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/smartphone-surveillance ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Smartphone Surveillance trend? **Smartphone Surveillance:** Consumers' increasing concern about the security of their information has ushered in a new era of the smartphone. No longer content with relying on apps and programs for privacy, consumers are turning to devices with stronger security measures embedded within. As storing information digitally becomes the norm, consumers search for exceptional security execution from mobile manufacturers themselves. ## At a Glance - Evidence: 4 featured examples - Articles from: May 16 to Aug 20, 2015 - Published: Aug 19, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Smartphone Surveillance trend ### Enhanced Mobile Security Consumers' concern about the security of their information has increased demand for smartphones with stronger security measures embedded within. ### Biometric Security Features The rise of biometric security and iris and fingerprint scanning technology has created a new dimension in the smartphone industry. ### Privacy-Focused Smartphones Secure smartphones featuring secure apps and encrypted messaging give consumers the ability to have secure devices that are private by design. ## What the Smartphone Surveillance trend means for industry ### For Mobile Device Manufacturing There is a growing opportunity for companies to manufacture smartphones with superior encryption and biometric security technology. ### For Cybersecurity The demand for enhanced mobile security signifies a larger conversation around cybersecurity, as consumers prioritize their privacy in a digital age. ### For Personal Electronics Retail There is a growing opportunity for retailers to market and sell mobile devices with advanced security features to privacy-conscious consumers. ## Workshop question How can your brand create "unplugged" experiences for consumers that don't involve the offering of personal information on their end? ## Trend signals for Smartphone Surveillance Trend score 2.9 out of 10, from popularity 46%, activity 33%, freshness 8%. - Popularity: 46% - Activity: 33% - Freshness: 8% ## Examples of the Smartphone Surveillance trend 4 featured examples from May 16 to Aug 20, 2015. - [Privacy-Focused Smartphones](https://www.trendhunter.com/trends/secure-apps): This Private Mobile Features Secure Apps and Encrypted Messaging (Category: Tech) Implication: The rise of privacy-focused smartphones is disrupting the mobile device industry, with more consumers demanding secure devices by design. - [Standalone Fingerprint Scanners](https://www.trendhunter.com/trends/fingerprint-scanning): This Device Makes Fingerprint Scanning Easier and More Secure (Category: Tech) Implication: Opportunity for the mobile security industry to incorporate standalone fingerprint scanning devices and advanced biometric matching technology to enhance data protection and user… - [Iris-Scanning Smartphones](https://www.trendhunter.com/trends/fujitsu-arrows-nx): The Fujitsu Arrows NX F-04G Smartphone Features Iris Scanning Security (Category: Tech) Implication: The incorporation of iris-scanning technology in smartphones suggests potential for growth and innovation within the mobile technology industry. - [Unbreakable Futuristic Phones](https://www.trendhunter.com/trends/encrypted-waterproof-and-unbreakable): This Phone is Encrypted, Waterproof and Safe From Hacking (Category: Tech) Implication: The smartphone manufacturing industry can leverage the trend of unbreakable phones to create unique devices that prioritize security and offer a premium user experience. ## Recent trend clusters - [Escalation Logic](https://www.trendhunter.com/protrends/ai-triage-assistants) (Tech) - [Reply Surfaces](https://www.trendhunter.com/protrends/conversational-interface-design) (Tech) - [Permission Layers](https://www.trendhunter.com/protrends/ai-permission-controls) (Tech) - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) ## Trending in Tech - [Budget Tough-Screen Phones](https://www.trendhunter.com/trends/budget-tough-screen-phones) - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Modular CMF Bluetooth Speakers](https://www.trendhunter.com/trends/modular-cmf-bluetooth-speakers) - [Premium Robotic Cleaning Systems](https://www.trendhunter.com/trends/robotic-cleaning-system) All articles: [Tech](https://www.trendhunter.com/tech)