# Smart Suite Hotels ramp up in-room connectivity for a fully integrated stay. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Sep 5, 2017 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/smart-suite ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Smart Suite trend? **Smart Suite:** As consumers become accustomed to IoT within modern homes, hospitality brands are looking to stay ahead of the curve by integrating intelligent connectivity throughout their hotel rooms. Through AI and voice-controlled technology, guests can fully control their environments and easily customize room settings to their preferences. This increased in-suite connectivity ensures convenience for travelers while also ensuring consumer engagement for hotels as many guests would rather interact with digital features rather than hotel staff. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 2, 2016 to Aug 16, 2017 - Published: Sep 5, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Smart Suite trend ### IoT Integration in Hospitality Hospitality companies are integrating IoT throughout their hotels to provide guests with seamless and personalized experiences through AI and voice-controlled technology. ### Voice-Activated Room Features Hotels are introducing voice-activated room features, such as lighting control and TV adjustments, for guests to have more control and convenience during their stay. ### Smart Hotel Rooms Hotels are experimenting with artificial intelligence devices, such as Amazon Echo and Amazon Dot, as tools for customer service and offering hotel-specific requests, like room service and wake-up calls. ## What the Smart Suite trend means for industry ### For Hospitality Industry IoT integration and voice-activated room features offer opportunities for hotels to provide personalized experiences and increase consumer engagement. ### For Artificial Intelligence Industry Artificially intelligent devices, such as Amazon Echo, are being tested as tools for customer service and hotel-specific requests, which presents disruptive innovation opportunities in the industry. ### For Robotics Industry Relay, an autonomous robot, was introduced in Japan's Prince Hotel as the newest bell boy, and this serves as an opportunity to alter the hospitality industry permanently with similar customer service-specific robots. ## Workshop question How can you adapt to the modern consumer who increasingly prefers to interact with technology rather than a human? ## Trend signals for Smart Suite Trend score 2.9 out of 10, from popularity 51%, activity 29%, freshness 8%. - Popularity: 51% - Activity: 29% - Freshness: 8% ## Examples of the Smart Suite trend 4 featured examples from Sep 2, 2016 to Aug 16, 2017. - [Autonomous Hotel-Roaming Robots](https://www.trendhunter.com/trends/prince-hotel): 'Relay' is Japan's Prince Hotel's Newest Bell Boy (Category: Tech) Implication: Autonomous robot staff, like Relay, can revolutionize the hospitality industry by automating and optimizing customer service, while cutting down cost, time and human error. - [Smart Hotel Rooms](https://www.trendhunter.com/trends/smart-hotel-room): Best Western is Experimenting with Adding Amazon Dot to Suites (Category: World) Implication: The hospitality industry can incorporate voice-activated devices to provide seamless and enhanced guest experiences. - [Voice-Controlled Hotel Suites](https://www.trendhunter.com/trends/high-tech-hotel): This High-Tech Hotel Integrates Siri for Hands-Free Room Control (Category: World) Implication: Develop innovative hotel room features to improve the guest experience and attract tech-savvy travelers - [AI-Integrated Hotel Rooms](https://www.trendhunter.com/trends/hightech-hotel): Wynn Resort's High-Tech Hotel Rooms are Equipped with Amazon Echo (Category: World) Implication: The hospitality industry can utilize AI-integrated hotel rooms to enhance guest satisfaction and differentiate their offerings from competitors. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)