# Smart Sight Seeking more than just maintenance, consumers turn to dual-functioning lenses. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 24, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/smart-sight-seeking ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Smart Sight trend? **Smart Sight:** Moving beyond traditional vision correction offerings, consumers are turning to multi-functional alternatives for appeal. Offering prescription lenses that increase value through health benefits or even high-tech components, brands are seeking to not only enhance consumer vision, but also make the process of maintaining health more appealing. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 7, 2013 to Feb 17, 2015 - Published: Feb 24, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Smart Sight trend ### Multi-Functional Vision Correction Consumers are turning to alternative prescription lenses and offering health benefits or hi-tech components. ### Prescription Smart Glasses Wearable technology is evolving into smart glasses and prescription smart glasses. ### Medical-Grade Contact Lenses Contact lenses embedded with various biometric sensors and smart mechanisms capable of enhancing the human sight and enabling medical applications. ## What the Smart Sight trend means for industry ### For Healthcare Advanced contact lenses, smart glasses and prescription smart glasses show the opportunity for innovative healthcare technology to emerge. ### For Sporting Goods Hi-tech tinted contact lenses are emerging as the next generation of performance sunglasses for sporting activities. ### For Military Technology Research conducted in military technology opens up new possibilities in vision correction and medical applications. ## Trend signals for Smart Sight Trend score 4.2 out of 10, from popularity 64%, activity 53%, freshness 8%. - Popularity: 64% - Activity: 53% - Freshness: 8% ## Examples of the Smart Sight trend 4 featured examples from Dec 7, 2013 to Feb 17, 2015. - [Illness-Treating Contact Lenses](https://www.trendhunter.com/trends/google-lens): The Google Lens Has Amazing Medical Applications (Category: Lifestyle) Implication: Smart contact lenses have the potential to disrupt the traditional healthcare industry by providing more personalized and convenient treatment options. - [Telescopic Contact Lenses](https://www.trendhunter.com/trends/telescopic-contact-lens): These Telescopic Contact Lenses Can Be Zoomed At the Blink of an Eye (Category: Tech) Implication: Contact lenses with built-in magnification can disrupt the optical industry providing new accessibility options. - [Colorful Sun-Blocking Contacts](https://www.trendhunter.com/trends/sports-contact-lenses): Marietta's Sports Contact Lenses Are Like Tinted Sunglasses (Category: Lifestyle) Implication: Opportunity for eyewear companies to innovate and expand their product line by including sport contact lenses with sun-blocking capabilities. - [Stylish Prescription Smart Glasses](https://www.trendhunter.com/trends/prescription-smart-glasses): Google Glass's Titanium Collection Makes Prescriptions Smarter (Category: Tech) Implication: Disruptive innovation opportunity: Evolve the eyewear industry by merging fashion and technology to create stylish prescription smart glasses. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)