# Smart Savings Connected piggy banks establish fiscal responsibility in kids. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Jul 3, 2019 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/smart-savings ## Key Figures - Trend score: 3.9/10 - Evidence articles: 4 ## What is the Smart Savings trend? **Smart Savings:** A heightened interest in connected piggy banks taps into the inclination that many Gen Z consumers have towards saving, while leveraging the smart capabilities that digital natives are familiar with. ## The consumer insight behind the Smart Savings trend Millennial and Gen X parents who felt the effects of the 2008 financial crisis are extremely concerned with teaching their Gen Z children fiscal responsibility. For Gen Z, growing up in a digital-first world has given them the tools to better access information related to things like personal finances—preparing them for a constantly adapting future. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 1, 2019 to Mar 14, 2020 - Published: Jul 3, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Smart Savings trend ### Connected Piggy Banks The trend of connected piggy banks taps into the inclination many Gen Z consumers have towards saving, while leveraging smart capabilities that digital natives are familiar with. ### Interactive Money Management The trend of interactive digital piggy banks and mindful money management apps offer educational and no-nonsense interfaces for users to better track and manage their finances. ### Teen-Specific Banking Services The trend of teen-targeted digital-only banks such as 'Club Walrus' enhances financial independence and teaches young consumers how to make the most of their money. ## What the Smart Savings trend means for industry ### For Education Industry Financial education is a growing industry due to increasing concerns around Gen Z financial literacy and the potential for digital educational platforms to prepare youth for an ever-changing future. ### For Financial Technology (FinTech) Industry The financial technology industry benefits from the trend of connected piggy banks, mindful money management apps, and neobanks, and has an opportunity to continue developing solutions that cater to the needs of digital natives. ### For Parenting and Childcare Industry The parenting and childcare industry benefits from the trend of interactive digital piggy banks, mindful money management apps, and teen-targeted neobanks, and has an opportunity to develop and market products that help parents teach their children financial responsibility. ## Workshop question Conceptualize an offering your company could put forth that leans into the financial habits of your target demographic ## Trend signals for Smart Savings Trend score 3.9 out of 10, from popularity 63%, activity 45%, freshness 9%. - Popularity: 63% - Activity: 45% - Freshness: 9% ## Examples of the Smart Savings trend 4 featured examples from Jun 1, 2019 to Mar 14, 2020. - [Teen-Targeted Digital-Only Banks](https://www.trendhunter.com/trends/club-walrus): 'Club Walrus' Lets Users Maintain More Independence (Category: Lifestyle) Implication: The emergence of teen-targeted neobanks creates disruptive innovation opportunities in the banking industry to cater to a younger demographic and their unique financial needs. - [Mindful Money Management Apps](https://www.trendhunter.com/trends/money-management-app): The 'Slate' App is Suitable for Kids, Teens and Adults Alike (Category: Lifestyle) Implication: The 'Slate' app's success in simplifying finance tracking creates opportunities for companies in the finance tracking app industry to improve their offerings. - [Family-Friendly Finance Incentives](https://www.trendhunter.com/trends/jassby-match): 'Jassby Match' Matches Funds Given to Kids Using the Jassby App (Category: Life-Stages) Implication: Disruptive innovation opportunity: Develop a mobile payment system tailored specifically for the needs and preferences of families with children. - [Interactive Digital Piggy Banks](https://www.trendhunter.com/trends/little-can): The 'Little Can' Encourages Children to Save Their Money (Category: Life-Stages) Implication: The education industry can benefit from the development of interactive piggy banks as tools to teach children about financial literacy and money management. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)