# Smart Dating The online dating industry touts smart tech to enhance accuracy. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 13, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/smart-dating ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Smart Dating trend? **Smart Dating:** Trends - The popularity of online dating has resulted in brands’ prioritization of artificial intelligence functions and features that claim to analyze or enhance the effectiveness of people’s virtual dating habits. ## The consumer insight behind the Smart Dating trend The way Millennials and Gen Z form social connections is in large part online, and they're particularly drawn to platforms that facilitate and ease this process. This way, they're able to collaborate, communicate and form a variety of relationships with peers in a way that's comfortable and familiar. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 26, 2017 to Mar 13, 2019 - Published: Mar 13, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Smart Dating trend ### AI-enhanced Online Dating With the popularity of online dating, AI functions and features have been prioritized by brands to analyze and enhance the effectiveness of virtual dating habits. ### Control-enhancing Dating Apps Dating apps such as 'MeetLovelyPeople' put more control in the hands of users for more effective and meaningful matches. ### Food-based Matching The app PB&J uses food preferences to match people with similar culinary tastes, fostering mindful and delicious culinary experiences together. ## What the Smart Dating trend means for industry ### For Dating Technology The dating technology industry has an opportunity to enhance the user experience, increase control and compatibility accuracy, and ultimately boost customer satisfaction with AI-enhanced dating features. ### For Autonomous Vehicles The autonomous vehicle industry has a potential opportunity to foster relationships and increase human interaction through creative exploration and people-pairing technologies such as the conceptual Volvo InterSection vehicle. ### For Food and Beverage The food and beverage industry has an opportunity to grow its customer base and create loyal patrons by integrating matching algorithms and unique experiences that cater to personal preferences, such as those used by the PB&J matching app. ## Workshop question In what areas could AI enhance your brand’s products/services? ## Trend signals for Smart Dating Trend score 3.6 out of 10, from popularity 58%, activity 43%, freshness 8%. - Popularity: 58% - Activity: 43% - Freshness: 8% ## Examples of the Smart Dating trend 5 featured examples from Jan 26, 2017 to Mar 13, 2019. - [Food-Based Dating App Services](https://www.trendhunter.com/trends/dating-apps1): PB&J Matches the User with People Based on Food Swipes (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce a new approach to online dating by incorporating food preferences and culinary experiences into the matching process. - [Relationship-Fostering Autonomous Vehicles](https://www.trendhunter.com/trends/volvo-intersection): The Conceptual Volvo InterSection Aids Interaction (Category: Autos) Implication: The automotive industry can explore opportunities in developing vehicles with integrated technology to foster social interactions and increase in-person connectivity. - [Romance-Analyzing Apps](https://www.trendhunter.com/trends/dating-patterns): The 'Evolve' App Tracks Dating Patterns Using Machine Learning (Category: Tech) Implication: Companies within the dating industry can leverage machine learning and big data to deliver more personalized matchmaking services to their users. - [Auto-Swiping Dating App Devices](https://www.trendhunter.com/trends/tinda-finger): The 'Tinda Finger' Swipes Right on Over 6,000 Profiles an Hour (Category: Lifestyle) Implication: Opportunity for dating app companies to innovate by developing similar swiping devices and attract more users looking to maximize their matches. - [Match Control Dating Apps](https://www.trendhunter.com/trends/single-dating-app): The 'MeetLovelyPeople' Single Dating App is Designed for Londoners (Category: Lifestyle) Implication: Creating innovative ways to improve the efficiency and success rate of online dating platforms. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)