# Smart Art The incorporation of learning and augmented tech into art is on the rise. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 31, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/smart-art ## Key Figures - Trend score: 5.6/10 - Evidence articles: 4 ## What is the Smart Art trend? **Smart Art:** The incorporation of learning and augmented reality tech into the world of art and exhibition is allowing for new and more interactive forms of customer engagement within within art and creative industries. ## The consumer insight behind the Smart Art trend The way Millennials and Gen Z engage with branded initiatives and creative expressions has drastically altered industries. These generations often consume entertainment and art-related initiatives virtually, and tend to prioritize interactive and shareable engagement. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 27, 2018 to Jun 19, 2019 - Published: Oct 31, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Smart Art trend ### Incorporation of Learning and AR Tech in Art Industries are offering new and more interactive ways for customers to engage in art and exhibitions utilizing augmented reality tech and learning. ### Immersive AR Museum Experiences Museums are providing unique augmented reality experiences for visitors by offering them a chance to interact virtually with real-life art and exhibitions. ### Hypothesized Tech-Accented Architecture Architecture is exploring the integration of virtual reality with a physical environment and its potential effect on design. ## What the Smart Art trend means for industry ### For Art and Creative Industries The art and creative industries are incorporating AR technology and learning to increase customer engagement and provide interactive experiences. ### For Museums and Heritage Sites Museums and heritage sites are offering immersive virtual reality experiences to help visitors interact and engage with exhibits in a unique and novel way. ### For Architecture and Design The architecture and design industries are exploring the integration of virtual and augmented reality in physical spaces to enhance materials and structures. ## Workshop question Conceptualize an app for your brand that would incorporate smart or AR features. ## Trend signals for Smart Art Trend score 5.6 out of 10, from popularity 79%, activity 80%, freshness 8%. - Popularity: 79% - Activity: 80% - Freshness: 8% ## Examples of the Smart Art trend 4 featured examples from Mar 27, 2018 to Jun 19, 2019. - [Artificial Intelligence-Centric Exhibits](https://www.trendhunter.com/trends/affinity-in-autonomy): Sony Debuts Its Product-Inspired 'Affinity in Autonomy' (Category: Art & Design) Implication: The use of AI in designing exhibits and events, creating a more engaging and unique experience for attendees. - [Hypothesized Tech-Accented Architecture](https://www.trendhunter.com/trends/invisible-landscapes): The Royal Academy of Art's Invisible Landscapes is Curious (Category: Art & Design) Implication: Opportunity for architects to embrace disruptive technologies and incorporate them into their designs. - [AR Art Museum Exhibits](https://www.trendhunter.com/trends/hacking-the-heist): A Boston Museum is Showing Stolen Pieces in Its 'Hacking the Heist' Exhibit (Category: Art & Design) Implication: The use of augmented reality technology can enhance visitor experience and provide new ways to showcase exhibits and artwork. - [Immersive AR Museum Experiences](https://www.trendhunter.com/trends/ar-museum): CapitolaVR Boasts a Unique Experience for Mauritshuis Museum Goers (Category: Tech) Implication: The use of augmented reality in museums and art exhibitions provides a new and innovative way for visitors to engage with exhibitions. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)