# Small-Batch Snacking A movement in alcohol translates to eating. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Feb 21, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/smallbatch-snacking ## Key Figures - Trend score: 2.2/10 - Evidence articles: 4 ## What is the Small-Batch Snacking trend? **Small-Batch Snacking:** The concept of "small-batch" was born in the world of craft beer, referring to experimental brews released in limited quantities. The exclusivity of this approach attracted consumers who prioritize exclusivity. This makes it an attractive prospect for other categories, such as snacking, to add an element of elitism. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 26 to Nov 24, 2016 - Published: Feb 21, 2017 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Small-Batch Snacking trend ### Small-Batch Manufacturing Small-batch food and drink manufacturing that incorporates an element of elitism is driving consumer interest in limited quantity, craft products. ### Healthy, Natural Snacking Consumer interest in healthy and inventive snacking is driving demand for all-natural, small-batch snack products that incorporate fruits, nuts, seeds, and other healthful ingredients. ### Anti-GMO and Organic Product Demand Growing consumer demand for anti-GMO and organic products is leading to a trend in small-batch and artisanal products that emphasize responsible food sourcing and traditional crafting methods. ## What the Small-Batch Snacking trend means for industry ### For Food and Beverage Manufacturing Innovative and small-batch manufacturing processes are upping the ante for food and drink manufacturers looking to respond to changing consumer preferences. ### For Luxury Goods Consumer interest in high-end and exclusive products is leading to a growing trend in small-batch and artisanal luxury goods offerings. ### For Healthy Living and Wellness The demand for healthy, all-natural, and organic products is driving innovation in small-batch and artisanal product offerings that emphasize natural ingredients and traditional crafting methods. ## Workshop question How can your brand integrate an element of exclusivity into your products and services? ## Trend signals for Small-Batch Snacking Trend score 2.2 out of 10, from popularity 33%, activity 25%, freshness 8%. - Popularity: 33% - Activity: 25% - Freshness: 8% ## Examples of the Small-Batch Snacking trend 4 featured examples from Apr 26 to Nov 24, 2016. - [Popcorn Brittle Snacks](https://www.trendhunter.com/trends/natural-popcorn): This Natural Popcorn Snack is Enhanced with Fruits, Nuts, Seeds and More (Category: Lifestyle) Implication: Opportunity for snack food companies to introduce new and exciting popcorn snacks to meet consumer demand for healthier and inventive options. - [Luxury Grape Bunches](https://www.trendhunter.com/trends/grape-bunches): A Bunch of 30 'Ruby Roman' Grapes from Japan Cost $10,900 (Category: Luxury) Implication: The cultivation and production of premium and specialty crops, like luxury grape bunches, can be a profitable sector for farmers and growers. - [Thick Bacon Snack Packs](https://www.trendhunter.com/trends/snack-pack): Jack Link's Small Batch Maple Bacon Jerky is Savory and Sweet (Category: Lifestyle) Implication: Companies in the meat snack industry can explore incorporating unique flavorings like maple or creating travel-friendly packaging options to attract consumers in a changing market. - [Growth Hormone-Free Dips](https://www.trendhunter.com/trends/dip-sauce): The Prairie Farms Chef’s Splendor Dip Sauces are Naturally Delicious (Category: Lifestyle) Implication: Opportunity for food manufacturers to produce growth hormone-free dips and expand their gluten-free product offerings. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)