# Slow-Release Energy Energy snacks and beverages adopt slow-release qualities to promote endurance. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 22, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/slowrelease-energy ## Key Figures - Trend score: 2.8/10 - Evidence articles: 4 ## What is the Slow-Release Energy trend? **Slow-Release Energy:** Healthy, energy enhancing snacks and beverages are incorporating ingredients with slow-release functions that allow for more consistent results, for longer periods of time. This shift comes as consumers' busy lifestyles require an endurance that traditional energy-enhancing foods have failed to address, as most tend to prioritize quick bursts of noticeable, but unsustainable, energy. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 26 to May 15, 2018 - Published: Feb 22, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Slow-Release Energy trend ### Slow-Release Energy Consumers seek longer, more consistent energy bursts from healthy snacks and beverages with slow-release ingredients. ### Cannabis Health Products Brands incorporate CBD into drinks to aid gut health, tapping into the growing natural health market. ### SuperStarch for Blood Sugar Control Generation UCAN incorporates SuperStarch into its products for a sustained energy release and a stable blood sugar level. ## What the Slow-Release Energy trend means for industry ### For Food & Beverage Industry The slow-release energy trend continues to expand the health food and beverage market by appealing to consumers' active lifestyles. ### For Cannabis Industry The legalization of cannabis fuels the demand for natural health products like CBD-infused drinks. ### For Fitness Industry Incorporating slow-release carbohydrates into fitness supplements and snacks allows for sustained endurance and minimal sugar crashes during workouts. ## Workshop question How can your brand curate more positive, long term impacts with its products/services? ## Trend signals for Slow-Release Energy Trend score 2.8 out of 10, from popularity 43%, activity 33%, freshness 8%. - Popularity: 43% - Activity: 33% - Freshness: 8% ## Examples of the Slow-Release Energy trend 4 featured examples from Jan 26 to May 15, 2018. - [Slow-Release Sports Drinks](https://www.trendhunter.com/trends/kill-cliff-endure): The KILL CLIFF 'ENDURE' Drink Supports Sustained Hydration (Category: Lifestyle) Implication: Sports and fitness companies could benefit from incorporating slow-release and clean sports drinks into their product lines. - [Slow-Release Energy Bars](https://www.trendhunter.com/trends/tribe-bars): The Tribe Infinity Bars are Infused with Buckwheat and Scottish Oats (Category: Lifestyle) Implication: Manufacturers can tap into the expanding snack bar market by developing innovative and unique product variations. - [Healthy Gut-Supporting Drinks](https://www.trendhunter.com/trends/nanocbd-iced-tea): The Phivida Nano-CBD Iced Tea Blends are Tasty and Beneficial (Category: Lifestyle) Implication: Beverage companies can explore the development of gut health drinks to cater to the increasing demand for functional beverages. - [Blood Sugar-Sustaining Bars](https://www.trendhunter.com/trends/generation-ucan): Generation UCAN's Energy Bars Contain the Key Ingredient SuperStarch (Category: Lifestyle) Implication: Generation UCAN's products are a valuable addition to the health and wellness industry as they offer a natural way to control blood sugar levels. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)