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# Slow Skincare
Slow-release skincare formulations help prevent damage and prioritize longevity.

By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 12, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/slow-skincare

## Key Figures

- Trend score: 2.0/10
- Evidence articles: 4

## What is the Slow Skincare trend?

**Slow Skincare:** Skincare brands are becoming more creative with their formulas with slow-release technologies that ensure that active ingredients are delivered to the skin gradually--ultimately preventing any harsh changes or damages to the skin.

## The consumer insight behind the Slow Skincare trend

As the skincare industry continues its expansion and influence on consumers' lives, the market has become saturated with products from numerous brands. Overwhelmed with these choices, consumers are turning to the most innovative and standout formulas that grab their attention, while promising the most effective results.

## At a Glance

- Evidence: 4 featured examples
- Articles from: Mar 26, 2020 to Mar 27, 2021
- Published: Jul 12, 2021
- Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Slow Skincare trend

### Slow-release skincare formulations

With the increasing enlargement of the skincare industry, brands are providing innovative formulas like slow-release solutions that ensure active skincare ingredients are delivered to the skin gradually

### Innovative Retinol Products

Brands are creating innovative retinol skincare products that safely provide the benefits of powerful anti-aging ingredient

### Tea-infused personal care products

Brands are infusing organic tea into personal care products as an all-in-one solution for freshness and protection

## What the Slow Skincare trend means for industry

### For Skincare

The skincare industry's boom is providing opportunities for brands to incorporate innovative solutions in their products

### For Anti-aging Cosmetics

The innovative retinol skincare products are providing disruptive opportunities for brands in the Anti-aging cosmetic industry

### For Organic Personal Care Products

The demand for organic and natural personal care products is on the rise and brands are using innovative solutions like tea-infused ingredients to meet customers' preferences

## Workshop question

How could your brand innovate its products' formula or format?

## Trend signals for Slow Skincare

Trend score 2.0 out of 10, from popularity 30%, activity 20%, freshness 10%.

- Popularity: 30%
- Activity: 20%
- Freshness: 10%

## Examples of the Slow Skincare trend

4 featured examples from Mar 26, 2020 to Mar 27, 2021.

- [Slow-Release Self-Tanners](https://www.trendhunter.com/trends/elixir-tan): The Vita Liberata Heavenly Elixir Tan Develops Gradually Over Three Days (Category: Fashion)
  Implication: Beauty and personal care brands can leverage encapsulated Ecocert DHA technology to create their own line of slow-release self-tanners.
- [Slow-Release Eye Creams](https://www.trendhunter.com/trends/retinol-eye-cream): The Inkey List's Gentle Retinol Eye Cream Supports a Delicate Area (Category: Fashion)
  Implication: The skincare industry can benefit from integrating slow-release technology into eye creams to provide safer and more effective anti-aging solutions.
- [Tea-Infused Deodorants](https://www.trendhunter.com/trends/teaology-natural-deodorant): Teaology's Natural Deodorant Uses a Black Tea & a Slow-Release Complex (Category: Fashion)
  Implication: Exploring the use of natural ingredients in personal care with a focus on wellness and efficacy.
- [Ultra-Gentle Retinol Serums](https://www.trendhunter.com/trends/retinol-youth-renewal-serum): The Retinol Youth Renewal Serum Combines Pure & Slow-Release Solutions (Category: Fashion)
  Implication: The skincare industry has the opportunity to create new gentle and effective retinol formulations for the anti-aging market, as well as explore the use of pure and slow-release so…

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