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# Slim CBD
Cannabis is increasingly used in weight management and fitness-related products.

By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Feb 27, 2024 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/slim-cbd

## Key Figures

- Trend score: 4.0/10
- Evidence articles: 8

## What is the Slim CBD trend?

**Slim CBD:** Cannabis is increasingly added as an ingredient in fitness and even weight loss-focused products. It's being embraced for its medicinal benefits, such as anti-nausea and anxiety reduction. Both qualities are attractive added benefits to one's weight loss or fitness journey, particularly if undergoing additional treatments.

## The consumer insight behind the Slim CBD trend

Though previously seen as a detrimental ingredient to one's health, cannabis is being embraced as an ingredient with numerous benefits. This is especially attractive to consumers who no longer view fitness or weight loss in a vacuum and view wellness as more expansive and holistic. This goes beyond mental health benefits into specific qualities that supplement physical activity or directly address the side effects of specific weight loss treatments.

## At a Glance

- Evidence: 8 featured examples
- Articles from: Apr 20, 2022 to Jan 27, 2024
- Published: Feb 27, 2024
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection)
- Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Examples of the Slim CBD trend

8 featured examples from Apr 20, 2022 to Jan 27, 2024.

- [Dissolvable THC Tablets](https://www.trendhunter.com/trends/thc-tablets): The 'Fizzy THC' Tablets Are Water-Soluble and Fast-Acting (Category: Lifestyle)
  Implication: Creating dissolvable THC tablets and exploring new delivery methods for fast-acting products.
- [CBD-Infused Recovery Drinks](https://www.trendhunter.com/trends/lifted-blends): Lifted Blends Harnesses the Anti-Inflammatory Properties of CBD (Category: Lifestyle)
  Implication: Disruptive innovation opportunities in the wellness and fitness industry by developing CBD-infused sports recovery products that cater to athletes' specific needs.
- [Flavor-Free Cannabis Drink Powders](https://www.trendhunter.com/trends/brelixi-flavorless): brelixi Flavorless Powders Come in CBD and THC Variants (Category: Lifestyle)
  Implication: The flavor-free cannabis powders are a disruptive innovation in the cannabis industry, offering consumers a unique and convenient way to consume cannabis.
- [Slim CBD Sparkling Waters](https://www.trendhunter.com/trends/day-one-cbd-sparkling-water): Day One Beverages' Slim Cans Make RTD CBD More Accessible (Category: Marketing)
  Implication: The CBD-infused beverage trend presents an opportunity for the beverage industry to disrupt the market and offer products that are easy to incorporate into daily routines or socia…
- [Lifestyle-Focused CBD Soft Gels](https://www.trendhunter.com/trends/cbd-move-free-and-arbor-hemp): CBD Move Free and Arbor Hemp Collaborated on New Products (Category: Marketing)
  Implication: CBD Move Free and Arbor Hemp's collaboration presents opportunities for disruption in the health and wellness industry by providing natural alternatives to pharmaceuticals for lif…
- [Athlete-Targeted CBD Gummies](https://www.trendhunter.com/trends/recreate-cbd-gummies): ReCreate CBD Gummies Come in Four Varieties (Category: Lifestyle)
  Implication: The ReCreate CBD gummies could help to greatly improve a person's ability to meet and exceed their fitness goals, while also keeping a focus on their well-being when not on a trai…
- [Calorie-Free Cannabis Beverages](https://www.trendhunter.com/trends/xmg-alt): XMG ALT is Canada's First Calorie-Free 10mg Cannabis Drink (Category: Lifestyle)
  Implication: Creating calorie-free and low-sugar cannabis-infused beverages can be a disruptive innovation in the cannabis industry, attracting health-conscious consumers
- [Light Cannabis-Infused Tonics](https://www.trendhunter.com/trends/cann-lite): Cann Lite is Full of Flavor & Low in Calories with No Added Sugar (Category: Lifestyle)
  Implication: Develop new products or expand product lines to meet the growing demand for cannabis-related edibles and beverages.

**Workshop question:** Which unconventional ingredients or areas are you overlooking when brainstorming solutions to your customers' specific concerns?

## Themes within the Slim CBD trend

### Cannabis Integration in Wellness

Utilizing cannabis in fitness and weight loss-related products is gaining traction due to its anti-nausea and anxiety-reducing benefits.

### Health-Conscious CBD Infusion

Consumers are embracing CBD-infused products as healthier alternatives, appealing to individuals looking to address specific wellness needs beyond traditional methods.

### Personalized Cannabinoid Solutions

Offering tailored CBD and THC formulations allows for individualized experiences, enhancing consumer choice and product versatility.

## What the Slim CBD trend means for industry

### For Health & Wellness

There are opportunities for businesses to innovate within the health and wellness sector by incorporating cannabis and CBD into products that cater to holistic well-being.

### For Fitness & Weight Management

The fitness and weight management industry can explore new avenues by incorporating cannabis and CBD in products that offer added benefits for physical activity and overall wellness.

### For Personalized Nutrition & Lifestyle

Businesses focusing on personalized solutions in nutrition and lifestyle can disrupt the market by offering customized CBD and THC formulations to meet the unique needs of consumers.

## Trend signals for Slim CBD

Trend score 4.0 out of 10, from popularity 55%, activity 43%, freshness 21%.

- Popularity: 55%
- Activity: 43%
- Freshness: 21%

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- [Shelf Supper](https://www.trendhunter.com/protrends/meal-assembly-products) (Lifestyle)
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- [Caffeine Remix](https://www.trendhunter.com/protrends/portable-caffeine-formats) (Lifestyle)
- [Shortcut Suppers](https://www.trendhunter.com/protrends/premium-ready-meals) (Lifestyle)

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All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)
