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# Slick Self-Promotion
CVs and resumes are cleverly repackaged to grab the attention of employers.

By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Apr 10, 2011, updated Apr 12, 2011 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy)
Source: Trend Hunter, https://www.trendhunter.com/protrends/slick-self-promotion

## Key Figures

- Trend score: 5.4/10
- Evidence articles: 4

## What is the Slick Self-Promotion trend?

**Slick Self-Promotion:** Despite lower unemployment rates, today’s economy still makes it tough for consumers to find the type of employment they want. Since getting an employer’s attention is half the battle, many job-seekers are beginning to repackage their resumes into eye-catching art pieces that can’t be missed under desk clutter. Thus, it might be time for resume-building tools to provide job-hunters with more than just basic writing and presentation tips.

## At a Glance

- Evidence: 4 featured examples
- Articles from: Feb 7, 2010 to Apr 6, 2011
- Published: Apr 10, 2011
- Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Themes within the Slick Self-Promotion trend

### Creative Resumes

The trend towards more creative resumes using infographics and unique packaging offers a disruptive opportunity for innovative resume-making tools to emerge.

### Personalized Portfolio Kits

Kits like 'I Made This for You' by Katie Hatz offer a great opportunity to elevate personal branding by making it more memorable and personable for those who want to break out of traditional resume formats.

### Graphic-Based Resumes

The move towards more graphic-based resumes and portfolios presents an opportunity for businesses to hire talent based on their design skills, and to consider integrating these alternative formats as part of their recruitment strategy.

## What the Slick Self-Promotion trend means for industry

### For Professional Development

Professional development services that assist job seekers in creating unique and personal career marketing and communication materials can greatly benefit from including creative resume design techniques.

### For Design and Marketing

Industries such as design and marketing can benefit from seeking out candidates with design skills who create visually impactful and creative resumes, portfolios and career marketing materials.

### For Human Resources

In the space of human resources, recruiters can benefit from diversifying their recruitment strategies by using more creative approaches to sourcing and assessing talent, such as the incorporation of graphic-based resumes and portfolios.

## Trend signals for Slick Self-Promotion

Trend score 5.4 out of 10, from popularity 77%, activity 75%, freshness 8%.

- Popularity: 77%
- Activity: 75%
- Freshness: 8%

## Examples of the Slick Self-Promotion trend

4 featured examples from Feb 7, 2010 to Apr 6, 2011.

- [Graphic-Based Resumes](https://www.trendhunter.com/trends/resume-art-design-cv-job-search-graphic-cirriculum-vitae): The Recession Hit Hard, But People are Getting Creative to Get Employment (Category: Special)
  Implication: Opportunity for disruptive innovation in the resume writing industry by offering graphic design services to create visually appealing resumes.
- [Self-Promoting Packaging](https://www.trendhunter.com/trends/bejamin-dooling): Bejamin Dooling Showcases His Design Skills on Coffee Bags (Category: Marketing)
  Implication: Graphic designers can explore self-promotion opportunities through packaging design, showcasing their skills and qualifications to potential clients.
- [Personal Portfolio Nests](https://www.trendhunter.com/trends/katie-hatz): 'I Made This for You' by Katie Hatz is a Self-Promotional Present (Category: Lifestyle)
  Implication: In the design industry, there is an opportunity to create personalized and visually appealing self-promotional portfolio kit designs.
- [Infographic Resumes](https://www.trendhunter.com/trends/infographic-resumes): Creatives Flock to Designer CVs to Stand Out From the Crowd (Category: Art & Design)
  Implication: The graphic design industry can benefit from the trend of infographic resumes by offering services to help job seekers create visually appealing CVs.

## Recent trend clusters

- [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle)
- [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle)
- [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle)
- [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle)

## Trending in Marketing

- [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing)
- [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series)
- [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series)
- [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships)

All articles: [Marketing](https://www.trendhunter.com/marketing)
