# Sleepy Snacking Brands are offering snacks that aid in enhancing sleep quality. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 8, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sleepy-snacking ## Key Figures - Trend score: 2.6/10 - Evidence articles: 5 ## What is the Sleepy Snacking trend? **Sleepy Snacking:** Brands are offering snacks that claim to help induce sleep, giving consumers a reason to indulge before bedtime. These snacks often contain healthy natural ingredients that are known to aid sleep when consumed consistently, and these increasingly prominent products tie into North American consumers' growing preferences for making purchase decisions based on centuries-old practices from around the world. ## At a Glance - Evidence: 5 featured examples - Articles from: May 20, 2016 to Nov 7, 2017 - Published: Nov 8, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Sleepy Snacking trend ### Sleep-Inducing Snacks Offering snacks that help induce sleep is becoming an increasingly prominent trend, with natural ingredients and promoting centuries-old practices from around the world. ### Melatonin-Infused Treats Companies are adding melatonin, known for promoting relaxation and sleep, to everything from chocolates to granola bars in order to appeal to those seeking a holistic approach to getting a good night's rest. ### Functional Snacks Snacks that offer health and functional benefits are gaining popularity, such as phytonutrient-packed fruit snacks and snack bars infused with calming herbs. ## What the Sleepy Snacking trend means for industry ### For Food and Beverage Food and drink manufacturers can explore opportunities to develop snacks with functional ingredients that cater to specific needs, such as sleep, relaxation and focus. ### For Health and Wellness The health and wellness industry can take advantage of the trend towards natural and holistic remedies for sleep by providing products with melatonin, calming herbs, and other natural ingredients. ### For Packaged Foods Companies in the packaged foods industry are incorporating functional ingredients into snacks and breakfast foods, such as granola bars, with the goal of appealing to consumers prioritizing health and wellness. ## Workshop question How can your brand cater to consumers' preferences for more holistic solutions? ## Trend signals for Sleepy Snacking Trend score 2.6 out of 10, from popularity 39%, activity 30%, freshness 8%. - Popularity: 39% - Activity: 30% - Freshness: 8% ## Examples of the Sleepy Snacking trend 5 featured examples from May 20, 2016 to Nov 7, 2017. - [Phytonutrient Fruit Snacks](https://www.trendhunter.com/trends/jujube-fruit): The Abakus Foods Jujube Fruit Snacks are a Source of Antioxidants (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore new ways of incorporating healthful ingredients into convenient and tasty snack options. - [Relaxing Snack Bars](https://www.trendhunter.com/trends/dream-bars): 'Dream Bars' Promote Calm, Focus, Sleep and Lucid Dreaming (Category: Lifestyle) Implication: Opportunity for snack food companies to create innovative products that address specific wellness needs, such as promoting relaxation and improving sleep quality. - [Late-Night Snack Bars](https://www.trendhunter.com/trends/nightfood): 'NightFood' Snack Bars are Formulated to Curb Evening Cravings (Category: Lifestyle) Implication: Opportunity for food and beverage manufacturers to create specialized products for late-night snacking. - [Sleep Aid Granola Bars](https://www.trendhunter.com/trends/snack-for-sleep): The 'Snooze Snack' is a Snack for Sleep with Rest-Inducing Ingredients (Category: Lifestyle) Implication: The natural sleep aid snack product generates innovative opportunities for the snack industry to create functional foods. - [Melatonin-Infused Chocolates](https://www.trendhunter.com/trends/melatonin-supplement): Truly Offers Its Melatonin Supplement in the Form of Dark Chocolate (Category: Lifestyle) Implication: The health supplement industry can explore the integration of chocolate-based products to enhance the appeal and enjoyment of their offerings. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)